Marketing Analysis of Red Bull in UK

There are various factors which contribute to the performance or non-performance of a firm in the industry with respect to its marketing. In order that the barriers to successful launching and marketing of the product are removed, the firms adopt different strategies for marketing their products. It is not only the superiority of the product that determines the saleability of a product, but also how it is presented to the ultimate customers that also matters. The marketing strategies enable the firms to educate the customers on the utility as well as quality of the products so that the customers are made to buy and use the product.In this respect the non-traditional strategies for marketing adopted by Red Bull, the multinational energy drink manufacturer has made their product a spectacular success in large number of countries including the United States, where the Company has a very huge market share of the beverages market. This dissertation proposal identifies the key marketing st rategies of Red Bull in UK for a possible dissertation presentation. Marketing Analysis of Red Bull in UK 1. 0 Introduction: In 1982, Dietrich Mateschitz heard about â€Å"tonic drinks† in Asia.These drinks enjoyed wide spread popularity and this gave him the idea to market such functional drinks outside Asia. Red Bull was initially developed in Thailand. Mateschitz bought the rights to market it world-wide excluding Thailand, which continued producing its own brand. Thus in 1984, Mateschitz founded the Red Bull GmbH company. He tweaked the taste of the drink and also changed some ingredients in order to make the drink more effective as an energy booster. He also developed a unique marketing strategy and sold the product in the Austrian market.(Red Bull History) The dissertation proposed to be undertaken will present a comprehensive analytical report on the marketing strategy adopted by Red Bull for its success in the beverage market. 2. 0 Objectives, Scope and Research Metho dology of the Dissertation In order to present a comprehensive study paper on the Marketing Strategies of Red Bull the researcher proposes to make an extensive research in the available literature. To integrate the efforts and to fix the boundaries up to which the research is to be carried, this part of the proposal outlines the scope and objective of the study.The methods for conducting such research are also detailed herein. 2. 1 Objectives of the Study: The proposal for this dissertation paper identifies the following objectives with respect to the chosen topic of the ‘Marketing Analysis of Red Bull in the UK’. The objectives are: †¢ To make a complete analysis of the various marketing strategies adopted by Red Bull for the promotion of its product in the UK. Such analysis will include the elements of marketing as also the advertising concepts that are following by Red Bull as a part of the marketing strategy.†¢ To make a complete report on the efforts take n by the company, in strengthening its distribution processes and brand building as a part of the its marketing strategy †¢ To present a critical analysis of the superiority of the strategies for marketing that is being followed by ‘Red Bull. ’ The objects of this study are proposed to be achieved by a thorough research into the available literature on the company Red Bull and its marketing and distribution strategies.Being a company of recent origin and also because of a spectacular success in the beverages market, there are a number of articles and research studies available about the marketing strategies being adopted by the company. A research in to various professional journals, magazines and technical literature will provide a deep insight in to the topic undertaken by the researcher. There are quite a number of websites available in the internet would also provide the basic information required to complete the study. 2. 2 Scope of the Study:To achieve the ob jectives outlined, this proposal for the dissertation extends the scope of the study to the following areas for an extensive research and analysis: †¢ An in-depth study into the methods of advertising and sales promotion adopted by Red Bull as part of the marketing strategy will be undertaken by the researcher for the purpose of the presenting the dissertation. †¢ The study will extend to the analysis of the various other measures being taken by Red Bull which had the effect of promoting their product. Such measures include the sponsorship of extreme sports events by Red Bull.†¢ It is also proposed to make an analysis of the distinguishing features of the marketing strategies of Red bull. For this purpose, the study will detail an analysis of the impact of the marketing strategies and also evaluate the positive effects of the marketing strategies of the company Red Bull. 2. 3 Research Methodology: Different research methods are to be used to complete the dissertation project. It is important to use both secondary and primary sources of information to achieve the goal and objectives of the study. Overall, the inductive research method is to be used because it is more appropriate for the purpose of the dissertation.Jill and Johnson (2002) write that induction is the ‘construction of explanations and theories about what has been observed†¦ learning by reflecting upon particular past experiences and through the formulation of abstract concepts, theories and generalisations that explain past and predict future, experience’. Due to the practical nature of the chosen topic, ‘Marketing Analysis of Red bull in UK’ induction is more suitable since the author will first collect data, observe, analyse and only then present his findings and conclusions.Additionally, qualitative rather than quantitative research methods will be used because the aim of the project is not to analyse figures or statistics but to observe, interpret and make recommendations if any. The general belief of business research is often thought of as collecting data, constructing questionnaires and analysing data. But it also includes identifying the problem and how to proceed solving it (Ghauri et al. , 1995) Data sources can be described as the carriers of data (information). There are two types of data sources (Ghauri et al. , 1995) 1. Primary data (field) is collected specifically for the research project.This will be in the form of observations and interviews. 2. Secondary data (desk) is collected by others. These include academic and non-academic sources. 2. 4 Qualitative Methods: The qualitative method is ‘one of the two major approaches to research methodology in social science’, which involves ‘investigating participant’s opinions, behaviours and experiences from the informants' points of view’. In contrast with the quantitative research method, the qualitative research method ‘does not rely on quantitative measurement and mathematical models, but instead uses logical deductions to decipher gathered data dealing with the human element’.In qualitative research method non-quantitative’ methods of data collection and analysis are being used (Lofland & Lofland;1984) 2. 5 Quantitative Method: Quantitative method is a research method which depends less on subjective methods but is more focused on the collection and analysis of numerical data. Quantitative research involves analysis of numerical data. According to Burns and Grove, Quantitative research is: â€Å"a formal, objective, systematic process in which numerical data are utilised to obtain information about the research question† (Burns and Grove cited by Cormack 1991 p 140).Quantitative research uses the methods which are designed to ensure objectivity and reliability. In this method the researcher is considered external to the actual research and results are expected to be the same, no matte r who conducts the research.. Out of the above discussions on the research methodology, the proposal advocates, inductive and qualitative research methods for the preparation of the dissertation through primary as well as secondary sources. 3. 0 Literature Review: The Company Red Bull has emerged as a big success and is presently selling in large number of countries all over the world.The grand success of the company is mainly due to the novel marketing strategy adopted by the company in promoting its product by following unconventional means of advertising. Bevnet, the website on the beverage news indicates that â€Å"Red Bull is a utility drink to be taken against mental or physical weariness or exhaustion. † In fact this is the philosophy on which the marketing of Red Bull is based. But in spite of the heavy advertising â€Å"Countries like Norway, Denmark and France are so nervous about the can’s contents, they’ve banned the sale of Red Bull. † (CBC N ews) Websites like Snopes.com claim that â€Å"Red Bull energy drink contains a banned, government –manufactured stimulant linked to the formation of brain tumours†. But Red Bull never got perturbed by these negative campaigns. This literature review makes a presentation on the marketing strategies adopted by the company for the promotion of its products in the UK. While discussing the superiority of the marketing strategy of the company, the study also details the efforts of the company in the brand building. 3. 1 Marketing Strategy of Red Bull in UK: Red Bull GmBH is a privately owned Austrian company, with sales of $1640 million in 2003 and 1850 employees.Since introducing Red Bull in 1987, the brunt of investment for the company has been in brand building and quirky marketing. While many companies spend on product diversification, Red Bull has stuck constantly to their single product with its unchanged taste. Red Bull also has unusual distribution. The company reli es heavily on bars and night clubs, where they let people sample the product. They also sponsor alternative sports to promote the drink. Traditional advertising is the last thing that the company invests in. Red Bull has built for itself an image of being a luxury or an identification of a lifestyle.Red Bull claims that â€Å"Research has proven that just one or two cans of Red Bull can help alleviate the effects of tiredness – there is no added benefit in consuming the product in excessive amounts† (BBC. Co. UK). The strong point for the marketing of Red Bull in UK is the strong distribution set up it holds in there. Such stronger distribution is not prevalent in the other markets for Red Bull. Red Bull has spread its wings in the US also. Amy Scott observes â€Å"Popular in Europe for years, Red Bull has been making a slow and steady dent in the American energy drink market.† Money Culture says â€Å"In the US Red Bull is popular with college kids and night c lubbers, whom the company aggressively targets. † 3. 2 Distribution Network of Red Bull in UK: In the year 2002 Red bull dominated 46 percent of the sports drink market in the UK. The company was able to achieve this great a height in the sports drink market, by a strong distribution network it carries in UK which is considered as its best marketing strategy for the promotion of sales. As a start up measure Red Bull approached small distributors and encouraged them to stock and sell the drink Red Bull only.With the successful brand building by the company the distributor would be able to break even within a short period and will become profitable in just less than six months. Then the distributor becomes attached to the selling of the drink and starts to get supplies directly from the company. Similar arrangements are being entered with other forms of selling points like hot night clubs and trendy pubs and bars. Along with supplies of few cases of the drinks, the company suppl ies a Red Bull Branded Cooler and other Promotional materials.Such a kind of distribution approach gives not only a larger visibility for the product but also a fertile ground for the new drinks to emerge victorious against competition. The company also had internal set up with separate units responsible for selected areas. These units will be responsible for creating the distribution networks, communication with the networks, marketing and sales promotion in the designated areas though the developed distribution network. 3. 3 Marketing Mix Strategy of Red Bull: Traditional marketing usually falls into the following four categories which can be controlled.They are product, price, place and promotion and are known as the marketing mix. James Culliton described the marketing manager as a ‘mixer of ingredients’. However the term was popularized in 1964 when Neil H. Borden in an article referred to them as the ‘marketing mix’. (Net MBA) Red Bull how ever has it s own marketing mix strategy. The company spent close to six million pounds on marketing in 1998. The marketing strategy of Red Bull is dependent up on three important aspects which are known as ‘Three Pillar Marketing System’. They are: †¢ The first one is mainstream media advertising.†¢ The second is extreme sports events sponsorship and †¢ Third, by sampling presentations to the consumers 3. 4 Porter’s Five Forces Analysis: The five forces analysis on Red Bull can be summarized as below: Barriers to New Entrants: The beverage drink industry needs a strong distribution network for the distribution of the drinks. The access to the distribution network poses a barrier for any new entrant. Moreover building a brand image needs considerable time and money being spent on the product promotion which also acts as a barrier for new entries in the market. Power of Customers:The force of power of customers acts very strongly on the total beverage market as there are a number of alternative products available and switching to the alternate product doesn’t cost the consumer any extra cost. Hence even a small variation in quality or price will have an immediate impact on the product showing a strong customer power. Power of Suppliers: It cannot be said that the power of suppliers has a major impact on the industry as the major ingredients are not very scarce. Mostly each beverage company has its own formulas that cannot be infringed by any competitor or supplier.The major raw materials are water and some chemicals which are easily available in the market. Hence power of suppliers is not strong force acting on the industry. Substitute Products: There are a plenty of substitutes available in the market in the form of soft drinks that attract the customers through promotions and catchy advertising campaigns. The competition is made stiff with the availability of a number of substitute products. Hence this force needs to be reckoned while assessing the strength of the product within the market. Competitor Rivalry:Already the industry is facing heavy competition among the major players with their established brands. In addition, the forces of ‘powers of customers’ and the ‘availability of substitute products’ also adds up the competition. So in order to achieve growth in the market share and sustain the growth achieved Red Bull should continue to follow all its marketing strategies and novel ideas of retaining old customers and attracting new customers. 5. 0 Structure of the Final Dissertation: The dissertation paper proposes to make a comprehensive report on the Marketing Strategy of the Company Red Bull Gmbh in UK.With the help of the collected information from the various sources, the report will identify the various marketing strategies adopted by Red Bull in UK for its successful launch and growth in the UK market and also critically analyse the strengths and weaknesses of such str ategies. In addition, the study will cover the Competitors’ strengths against Red Bull. In order to have a coherence of thought and clarity the dissertation paper will be structured as below: Abstract Chapter 1 Introduction Chapter 2 Literature Review Chapter 3 Research Methodology Chapter 4 Findings and Discussion Chapter 5 Conclusion RecommendationReferences Appendices The dissertation will generally follow the flow and substance outlined in the body of this proposal. Wherever necessary additional inputs in the form of excerpts from books and journal articles will be included to increase the informative strength of the concept, although the structure of the dissertation will be maintained as outlined here. 6. 0 Time Table: In order to accomplish the data collection, analysis and summing up being major processes of writing up the dissertation paper, the preparation and presentation of the dissertation report has been proposed to follow the time schedule indicated below:Submi ssion of Dissertation Proposal: 15th May 2007 Approval of the Proposal : 20th May 2007 Collection of Data : 30th May 2007 Collection of resources : 15th June 2007 Preparation of Draft Report : 20th June 2007 Submission of Final Dissertation : 25th June 2007 References: 1. Amy Scott It's Not the Thirsty, But Energy Fiends Who Imbibe Red Bull http://journalism. berkeley. edu/projects/drink/redbull. html 2. Anni Layne Rodgers (2001)It’s a (Red) Bull Market After All Fast Company. comhttp://www. fastcompany. com/articles/2001/10/redbull. html 3. BBC. Co. UK Prison for Red Bull Binge Driver http://news. bbc. co. uk/1/hi/england/norfolk/4634638. stm 4. Bevenet Red Bull Energy Drink http://www. bevnet. com/reviews/redbull/ 5. Burns and Grove cited by Cormack (1991), p. 140, taken form ‘Ways of Approaching Research: Quantitative Design’ in December 2003. 6. CBC News (2005) Raging Bull: Health warnings over popular energy drink being brushed off? http://www. cbc. ca/consu mers/market/files/health/redbull/index. html 7. Drawert. com The Marketing Mix Strategyhttp://www. drawert. com/red_bull_7. php 8. Gobe (2001) Emotional Branding: The New Paradigm for Connecting Brands to People Allworth Press 9. Ghauri, P. , Gronhaug K and Kristianslund I. , (1995) â€Å"Research methods in business studies – a practical guide† Hempstead, Prentice Hall 10. Jill, J. and Johnson, P. (2002). Research methods for managers. 3d ed. London: Sage Publications 11. Lofland, John and Lyn H. Lofland. (1984). Analyzing Social Settings: A Guide to Qualitative Observation and Analysis. Belmont, CA: Wadsworth. 12. Money Culture The Murketing of Red Bull http://www.robwalker. net/html_docs/redbull. html 13. Nancy F. Koehn, (2001) Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell Harvard Business School Press 14. Net MBA The Marketing Mix: The 4 P’s of Marketing http://www. netmba. com/marketing/mix/ 15. Red Bull History A Refreshed Crew is an Efficient Crew http://www. speedace. info/red_bull. htm 16. Saunders, M. , Lewis, P. and Thornhill, A. (2003) â€Å"Research Methods for business students† 3rd ed. , Harlow, Essex, FT Prentice Hall 17. Snopes. com Bull Marketed http://www. snopes. com/medical/potables/redbull. asp

A Couple Interview with Darlene and Mike Lumpkin Essay

A marriage is the creation of a new family by bringing together two distinct people from individual and very distinctly different backgrounds. The bringing together of two different people often can cause conflict. Merging families can also create a harmonious relationship of balance and teamwork if both of their differences and similarities compliment each other. After conducting an interview with Darlene and Mike Lumpkin it became very evident that theirs was a seemingly balanced and harmonious relationship. The interview asked questions about how things like their backgrounds, challenges together, boundaries, family interactions, and spirituality have developed into a family and marriage relationship that successfully navigates through life together. The couple walked into the interview with a very happy demeanor, which seemed to set the tone for the remainder of our conversation. Their happiness clearly showed by sitting very close to each other on the couch with their arms aroun d each other. Mike shared jokingly that he felt like he was in a shrink’s office because of the blue couch. His lightheartedness helped keep things comfortable. The interview began by asking them some detailed background information about their individual family upbringing and experiences. Out of respect to their time constraints they were each given a printed out copy of the interview schedule and asked to spend a few minutes answering the individual background questions. They then shared what they deemed relevant from their answers. After some discussion about background section, the interview progressed by going through each of the remaining questions. Mike Lumpkin is a 40-year-old male college graduate who is employed by a real estate company. He has one younger brother and both parents are alive. His father is a pastor, which Mike shared, â€Å"my father has been a huge influence throughout marriage, family and in the way I live.† Mike described the majority of his family upbringing as stable, supportive and privileged. However, he wanted to highlight a particularly challenging time during college when he lost his best friend to suicide. He explained, â€Å"my faith got deeper through this experience because of all of the support of others.† The importance of faith is also reflective in his answers to questions about spending his free time with church and family. Darlene Lumpkin is a 43-year-old college graduate, housewife who has eight siblings. She started by highlighting the distinct differences between her and Mike’s family and upbringing. Her father was divorced five times and was undiagnosed but had a history of Manic Depression. This obviously affected her saying: â€Å"That is the reason I got married at thirty-one.† Additionally she shared, â€Å"Girls like to marry someone like their father and I definitely did not.† She explained that all of her brothers had also been diagnosed or un-diagnosed with Manic Depression and or substance abuse issues. She expressed that although she is very close to her family that it is fractured. At twenty she lost her stepfather to a sudden, unexpected heart attack. During mid-twenties her fractured family influenced a bout with depression where she sought the help of a counselor. However, her answers on the sheet that she was given, indicated that her current outlook on life as very positive because of her relationship to Mike and their children. Mike and Darlene’s relationship started while working for the same company, the couple met at a training event. Sha ring about how they met brought up a point of tension. There was a hesitancy to share that Mike was living with another women when they first started dating. Darlene discovered this and there relationship was on and off. The tension in the room was awkward for a brief moment but did not last because Mike then expressed that although it started rough and that they came from very different backgrounds, they were supposed to be together. After two to three years, the couple was married. Two years later they had Grace, currently age nine, and then Seth age seven. There explanation of deciding when to have kids was, â€Å"We tried a dog, and it didn’t work so we thought we would try kids.† One key observation made surrounding this set of questions about their relationship was that although their backgrounds were different, their personalities really complimented each other to guide them through life’s challenges. Although throughout the interview the couple seemed very happy talking about their marriage relationship, they did express some times in life, that in spite of being a challenge helped them grow closer. One such time occurred while working for the same company as store managers, their stores were down the street from each other causing them to be in direct competition. Additionally when Mike was laid off, Darlene found it difficult to interact with colleagues. Their families being brought together presented some of the greatest challenges, especially when they took in Darlene’s brother, who has battled an alcohol addiction. When an incidence occurred of him drinking at home while watching their children, they dealt with some confrontational stress. More recently another incidence happened when Darlene’s other brother attacked her personally. Mike and him got into some arguments but she chalked it up to his substance abuse and depression, saying, â€Å"All this drinking and addiction stuff has caused stress because Mike was not used to it.† Considering how difficult some of the challenges were early on in their marriage, they did not seem to outweigh the strengths. Darlene said: â€Å"The biggest thing is Mike and I talk, weather it is comfortable or uncomfortable†¦ you know the important things that need to be talked about.† Proper communication is vital to the success of a healthy long lasting marriage. Mike with Darlene agreed saying: â€Å"To sum it up we compliment each others’ strengths and weaknesses well.† Darlene wanted to also share that, â€Å"We both have a really good sense of humor, we can laugh at each other.† She shared that this was how they got through the difficult family situations. Their solid communication, humor, and complimenting personalities, were obvious strengths to their relationship. Frequently during the interview they both expressed that their children dictate much of how they are guided as a married couple and as a family. Family became even more of a priority because Darlene quit her very successful upper-management job in order to spend more time with their children. Mike expressed the importance of this, â€Å"What it comes down to is her and I are responsible for this family we brought into this world.† The only negative aspect of their relationship, specifically as in relation to boundaries was that they both agreed that marital intimacy had suffered. According to them this was one area of their marriage that could use some growth. Although not always the case it is reported as being a common problem for married couples to have decreased intimacy as a result of children. They both agreed that a way to combat this was being more intentional about the time they did have as a couple such as dates and anniversaries. Regardless of how much it was agreed that this was an area with a need for growth in their marriage, their boundaries seemed to be very healthy and clearly defined by their family as a whole. A reoccurring theme throughout the interview with Mike and Darlene was how much their spirituality influenced their marriage and family. Faith became particularly helpful during the difficulties with their families coming together. Mike: â€Å"I don’t know that we would have been as strong, I don’t know that we could have got through our situations without faith.† They have intentionally included their Christian faith throughout their relationship as a foundation for how their family operates and leans in times of life challenges. A lot of how their family is guided is by their faith and membership to a United Methodist Church. Both shared that they enjoyed spending a great majority of their free time volunteering in church activities. Mike, â€Å"Faith for us has been huge.† When asked why they felt this was relevant, they expressed that their children are cared for, nurtured, and supported in this environment. Darlene, â€Å"Our kids love church, I feel like it has become a family or support for us, we get more back from it then we put in.† They seemed to share about their relationship to their church as if it were an extended family that could be leaned on for support when needed but would allow for others to lean on them too if need be. Darlene and Mike are a truly amazing couple. A marriage that seems so balanced in spite of the many life challenges, and personality differences that they encounter. Although they would not admit so, their marriage is a perfect blend of two complimentary individuals. Having clearly defined family boundaries, complimenting each other’s strengths and weaknesses, while being guided by and supported in Christian faith, they continue to navigate through life together.

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I have selected the movie; â€Å"The Blind Side†, it is the true story of Michael Oher, a homeless teenager who was able to overcome great obstacles in order to become a first round draft pick in the NFL. Michael Oher had a rough childhood as he didn’t know his father and his mother was addicted to drugs. He was in and out of foster homes and at times living on the street. The football coach at Wingate, a private school, saw football potential in Michael and got him admitted into the prestigious school. However, he had learning disabilities and still did not have a permanent home. Leigh Anne Tuohy, the mother of a Wingate student, and wife of the owner of several Taco Bell restaurants, finds out about Michael’s predicament and invites him to stay the night at their home. Once Michael is in the Tuohy home, a close relationship develops between him and the Tuohys. The one night stay turns into a permanent living situation for Oher. Leigh Anne makes it her personal mission to make sure Michael has everything he needs emotionally and academically to graduate from high school and to get admitted to Ole Miss. After a successful college football campaign, Oher was drafted by the Baltimore Ravens in the first round in 2009, thus fulfilling his dream. This movie has it all. As you watch it, you experience the emotions of both sadness and joy, as you watch this young man go from being homeless to being drafted in the first round of the 2009 NFL draft.

Discussion Questions on Change Management Essay Example | Topics and Well Written Essays - 750 words

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The Financial Reporting Disclosure Essay Example | Topics and Well Written Essays - 1250 words

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The Capital Buffer and Capital Planning-Banks - Essay Example According to this article, FINMA categorizes different financial institutions into different groups based on their total material goods, possessions under management, fortunate and required own funds. Pillar 2 describes the limits for capital buffers in line with categorization. The support sets the capital adequacy requirements in a digressive manner that depends on the size of the institution and its complexity. These limits described by this support include the capital ratio that is applicable to establish the capital adequacy of an institution. The other limit is the capital ratio that needs an immediate action according to the supervisory law. The pillar claims that all financial institutions need to improve the quality of its financial status the help to meet the capital adequacy target of the whole system. Another trait common to most of the financial institutions includes an inability to fulfill the capital buffer target. The author claims that an organization can be permitte d to fail to comply with the capital adequacy target upon lack of notification. These organizations are advised to inform the FINMA in advance. The company should also explain the date of meeting the compliance and the method of complying with the capital adequacy target.

Criminal Law. Problem Question. R v Danny Johnson Essay

Criminal Law. Problem Question. R v Danny Johnson - Essay Example The burden of prove lies on the shoulder of the defendant concerning cause of death of the victim. Here, mentioned points are worth consideration: a) whether the defendant responsible for the victim's death b) can he be caught in accordance with law c) whether the victim’s death cause of inflicted injury or some other intervening act d) whether the victim receive proper medical treatment e) whether the attempted escape of defendant cause victim’s death. In this respect we may cite here the case of R v White [1910] 2 KB 124. The defendant diluted poison in his mother’s glass but she died due to heart failure. The cause of death was heart failure and not the intake of the poisonous drink. He was tried and convicted of attempted murder2. In another case of R v Smith [1959] 2 QB 35, it was held that the defendant's operating and substantial cause of death is the cause in Law. There are circumstances wherein the intervening acts of the defendant attributes to the caus e of death of a victim. As per law, defendant cannot be accountable provided the victim died due to the acts of other’s misdeed. It does not mean that in every case of intervening acts that cause the death of a victim, defendant will be absolved from its liability. Following grounds can be considered to get hold of the defendant causing death of a person: a) if the death caused to multiple reasons wherein the defendant’s role was operating and substantial, he / she will be liable for punishment under the law. Let us examine the case of R v Malcherek (1981) 73 Cr App R 173. Wherein the woman had received fatal injuries for which she had to place on the life supporting machine. Taking into account the clinical death and found no hope of recovery, doctors decided to disconnect the life supporting machine that caused her to death within half an hour. The defendant charged with attempted murder, tried and awarded death sentence. He subsequently went on to appeal against the judgment of the trial court to the Court of Appeal on the plea that the doctors had broken the cycle of life by deliberately switching off the life supporting machine. The plea was dismissed. It was held by the Court of Appeal that since the operating and substantial factors involved that cause the death of wounded woman which was initially inflicted upon by the defendant. The court was of the view that since the role of life supporting machine was confined to keep the injuries in suspension, therefore, as soon as the machine went off the original wounds came on the surface causing death of wounded woman3. Apart from the above, the badly wounded person may succumb to injuries as a natural consequence of the defendant acts. In the mentioned scenario the defendant got hold of death. Suppose a person is attacked and left in the lurch on the road side. The attacker will be liable for punishment if the wounded person dies of oozing out blood, for infectious wounds of him, run over by th e speedy vehicle. The other way round, defendant would not be accountable provided he / she killed by another murderer or killed under the debris of a collapsible building due to hell of a tremor. Nonetheless where Human intervention meant for self-preservation / in execution of a legal duty does not hamper the chain of cause of incident. Study of the case of R v Paget (1983) 76 Cr App R 279

Managing Communications, Information and Knowledge Essay

Managing Communications, Information and Knowledge - Essay Example As the discussion highlights one of the leading corporations in UK is Tesco, and Tesco has been dominating the retail sector for decades. The key drivers of achieving the level of success for the retail giant are based on its excellent operational philosophy that is among the core competencies of the company. In order to ensure appropriate coordination among the widespread outlets of Tesco, the store managers have to monitor the operational needs at every outlet so that the customers are provided with an amazing shopping experience. The store managers and customers are the main stakeholders of the organisation who are an important part of its business efficiency.This paper stresses that  the store manager is the person who has the requirement of having quick access to the latest information about the market trends and the satisfaction level of customers with the store’s products and service offerings. The store manager also needs to ensure that all the work procedures are co mmunicated in a clear and an unbiased manner to all the sales staff of the store. Presently, Tesco has availed the system development offering of Cisco and has implemented an entire network of IT system in accordance to the demands of the firm. The system is updated frequently by IT experts and all the information is collected and stored in the database. The managers may constantly need to review the data to make different types of decision for the store and hence this system is very useful for the managers in retrieving immediate information.

Leadership Plan Essay Example | Topics and Well Written Essays - 500 words

Leadership Plan - Essay Example In case of global teams, I would make them know each other through video chat. According to Love (2010), storming is the stage that involves members’ conflicts with each other and their resistance to tasks and team structure. â€Å"Typically during the Storming phase, conflict, dissention and difficulties arise† (Fran, 2010). At this stage, I would work towards resolution of conflicts between team members. In case of conventional teams, I would meet conflicting employees face-to-face in order to know their issues, as well as to resolve them. I would assign the roles and responsibilities to each team member considering their skills. In case of global teams, I would arrange a video conference in which I would invite all team members to know and resolve their cultural and personality conflicts. At this stage, members start thinking themselves as a team (Egeland, 2011). At this stage, I would develop a sense of cohesion between the team members of both conventional and global teams. In case of conventional teams, I would meet each team member personally to make him/her aware of his/her role in the achievement of goals and the way to meet the deadline. In case of global teams, I would contact all team members through video conference to make them aware of the ways to work in a collaborative manner and the ways to resolve personal and cultural conflicts that may arise between them at some time in future due to cultural differences. This is the stage when members, having their efficiencies developed, work toward the achievement of goals. â€Å"Group members begin to look outside of their domain in order to assist others on the team† (Waren, 2010). At this stage, I would continuously motivate both conventional and global teams to make them achieve the goals effectively and efficiently. To evaluate and motivate conventional team members, I would meet each member personally. However, to motivate global team

Substance Abuse Treatment Essay Example | Topics and Well Written Essays - 500 words

Substance Abuse Treatment - Essay Example Many of the counselors at GCASA revealed that they actually prefer to work with mandated clients because, even if they initially resent having to come to treatment, they eventually are more motivated to continue with treatment and get something positive from it. Dr. John Kelly, the lead investigator on the study mentioned above is quoted as saying, "Once in a therapeutic environment, mandated patients seem to reflect on their situation and accept the need for treatment. The findings suggest that people can learn from the 'teachable moment' offered by a judicial mandate, even though the initial motivation for treatment is external." Employees are a vital part of any business. It is better to offer assistance to employees with personal problemsthan to discipline or fire them. Recovering employees become productive and effective members of your Kelly, J.F.; Finney, J.W.; and Moos, R. Substance use disorder patients who are mandated to treatment: Characteristics, treatment process, and 1- and 5-year outcomes. Journal of Substance Abuse Treatment 28(3):213-223, 2005.

The Information Technology skills Essay Example for Free

The Information Technology skills Essay It is clear to me how University of Phoenix’ convenient and efficient educational program designed for working professionals, has helped me grow. I see tremendous change and development in myself. I have not only matured personally and professionally, but have also grown to believe in orderly goals and motives with respect to my existence. My life has been organized and I see greater potential for my progress. The outlook of the entire university, dedicated to the success of its students, may be viewed now in who I am as compared to who I was before joining the BS of Information Technology program. When I started the program at University of Phoenix, my professional attitude was unseasoned. I was an unsure person, someone who had not matured. My humble and uninformed self did not allow me to think much of my career. I had briefly dreamt of becoming a graphic designer. However, I had wrongly imagined that I would not go too far. My mind was set at thinking that I might have to do with unsuitable jobs. What else are high school graduates supposed to do? I did not aspire to be great or hold lofty goals for my career. My goals were in fact, not many. I only desired to keep myself employed. My knowledge base was limited. I was raw. To that end, I am absolutely honest to claim that I knew little or nothing about the things I have learned at the University of Phoenix. Knowledge has been added on to my life at a rapid pace with this great program. Before this, life could seem sluggish to me as an unaware person. At work, I did not consider myself a professional. I did not even present myself as such. I was simply working; holding a job because one has to do that in this uncertain world. I would describe my writing skills before the program as ranging from bad to good. This is one of the areas where I have experienced drastic change. Besides, I now have extremely different views about myself and my career. My verbal communication skills before the program may also be described as varying from bad to good. With less confidence, the way I presented myself was obviously poor. I did not grasp at the time that professionally, one must appear assertive and proficient to get the work done. At present, I like to view myself as a thorough professional. My critical thinking skills before the program were good. All the same, my â€Å"Critical Thinking† (PHL/251) general education course worked wonders to polish my skills. It was for this reason that I had chosen the course. I believe that my decision was absolutely correct. After all, critical thinking is crucial in both personal and professional life. My interpersonal skills were always excellent, according to my opinion. This is because I believe in people, trust them, and wish to know more about them in order to be of assistance to them. I chose the general education course called â€Å"U. S. History to 1865† (HIS/110) because I was deeply interested in understanding the mechanics of human relationships, as well as the causes and effects of human decisions. Learning about U. S. history was essential, seeing that the people I share my space with do also share the same history. Hence, I believed unconsciously that I would be able to improve myself in my relations with others if I studied human history. Once again, my decision to opt for this general education course was correct, seeing that I now deal even more effectively in my personal and professional relationships. The most important core courses with respect to my employment were â€Å"Critical Thinking: Strategies in Decision Making† (MGT/350) and â€Å"Project Planning and Implementation† (CMGT/410). I opted for these courses because I believe that professionals who know the functions of management are always more successful than the rest. Furthermore, these courses helped me to assimilate my ideas about team projects as well as leadership. I further believe that all professionals must be armed with knowledge of management, even if this knowledge is specialized in terms of Information Technology. What is more, decision makers, project planners and implementers must always bear in mind the people connected with the decisions and projects. Indeed, this idea connected with my love for people and interest in human relations. Moreover, I now connect better with the people at my workplace, and truly understand more about the mechanics of decision making and project planning as well as implementation. One of the terminal objectives of my program was, of course, for me to mature into a successful individual in my professional life. Even at my current organization – General Mills, where I presently work as a Network Engineer – development and innovation are priorities as well as major targets. Hence, both the University of Phoenix and General Mills have contributed to my current upsurge or growth. But the job without the education at University of Phoenix would definitely not be as good as it is at present. At this time, however, my job is a huge part of who I am and who I want to be. The program at University of Phoenix has really been a great source of inspiration for me. Employment may have helped me go on living. But the education here has helped me to live life fully, to enjoy my work and to be proper in all respects. It has shown me the way to live life in a way that is better, not just to live as I may have heard others living. Life does not just drag on anymore. It is full of enthusiasm and anticipation for a bright present and future. I am applying the tools that I have learned through the University of Phoenix, and there is hope to use them in better ways to achieve higher goals. I am eager to learn even more of that which would help me along. Learning should be a life-long process so that one’s intellectual powers do not rust. Before the program, it was as though I, as a resource, was underutilized. Now I feel fully functional. Just as General Mills thrives on research and development, I see myself flourishing with an increase in my knowledge base and the utilization of my mental resources to their fullest capacity. The Information Technology skills learned by me through the program at University of Phoenix are incomparable to anything I have ever been taught. I feel more grown-up now because of what this program has done for me. I have been shown much of my potential. It seems that I have learned a lot and there is excitement in me now to know more. Life does not seem like dreary employment anymore. I enjoy my personal and professional life much more now that I have been a part of the University of Phoenix. As far as my ethical outlook is concerned, I see no change between the past and the present, and I do not see it changing either. My values have not changed. My self-esteem has increased because the way I see myself has changed. Whereas I may have been covered by darkness in my mind, I now see myself in the light, capable of doing much, maintaining goals, and wanting to do all that is good. I certainly have become advanced in my professional attitude. With regards to my personal attitude, I even walk more confidently now and that has a serious affect upon my professionalism too. At work, I have to be responsible, knowing and showing that I can make it right and to the top. It is as though I have been cultivated and I know what I am doing now. My career views have changed so much that whereas I had seen myself doing basic jobs and not going too far in my professional life before I joined University of Phoenix, now I feel confident and able to be the leader at work. I feel that the axiom ‘the sky is the limit’ is working in my life now. Earlier I may have thought that it is impossible to have such an attitude unless one’s performance was really marvelous. But this program has been about trying to do one’s best and fulfilling one’s potential. It has made me open my eyes and view the world out there full of possibilities for a bright human being wanting to do more and wanting to do what is excellent. I feel capable of reaching the top of my company now. Furthermore, now that I have had a glimpse of my highest potential, I also feel self-assured and competent enough to be at the top of another organization, if not my present company. A part of this newly found confidence in me is a result of observation. Even so, the knowledge that has been imparted to me with the wonderful Information Technology program takes most of the credit for my motivation today. Resonant with my new goals is the fact that my knowledge base has grown impressively. I now know not only that which is taught at undergraduate level in my field, but I am also seen by others as a better professional. My professional sense is increasing, signaling that I must continue trying to do better. I do not see the way down now. What is more, I am now able to hold professional presentations and meetings with high level professionals at General Mills. I am also more interested in my work at present. Over the next five years, my professional and personal attitudes may become more refined. I hope to become more mature and confident. I now understand how learning more can make one grow. I do not only want to continue learning, but I also want to continue growing until I can become a self-actualized individual. I wish to develop my ability to move to higher levels in my career through greater productivity. My goal is to be my best and also to be the very best in others’ opinion. I would like to attend a graduate program. I have so greatly and positively been influenced by the undergraduate program at University of Phoenix that I hunger for more of education. I understand to an extent how much it can do for me. Before the program, I did not think much of education besides the fact that it is necessary to a certain level. But because I have been working and noticing the changes that education brings into my professional life, I long to gather more knowledge. Education is directly related to success. I love the changes higher education has brought to my life and I welcome this fantastic transformation on an ongoing basis. Thinking is the basis of our actions, and if the undergraduate program at University of Phoenix could do so much for my life and attitudes, I cannot yet imagine where a graduate program might put me with regards to my professional position. I need more guidance for the future though, to be specific about what I would really do. I see the possibilities laid open before me, but which way do I really go? Many ways seem important. Perhaps I would settle for an MBA. In any case, I would have liked the University of Phoenix to better assist me in getting to the right place at the right time in future. To get a clearer sense of my educational goal at present, I may have to go for education counseling. I would like to recommend at this point that the University of Phoenix should incorporate an extensive education counseling program for its students. Over the next five years, I wish to grow to have more business sense. This may happen through higher education and additional years of experience at work. In point of fact, I would like to improve in all spheres of my life, and in the areas of my being that are good now, I would like to keep a balance whereby I do not drift to the low side of things. With my new outlook, I feel ready to take responsibility to add value to the world, even if it is solely by way of doing my job well and showing others that honesty, hard work and learning can go a long way. I feel worthwhile now and am prepared to continue struggling through life with zeal. When life gets slothful, I know what I must do to change that and to be promoted learn. I must continue learning.

Regulations and Policies for Children with Disabilities

Regulations and Policies for Children with Disabilities All children with disabilities have the right to be treated fairly and equally to children without disabilities. As of December 2002 schools are required not to treat disabled pupils less favourably for a reason relating to their disability and to take reasonable steps to make sure they are not placed at a disadvantage to those whom are not disabled. It is against the law for schools to treat a child different as it is discrimination. There are several forms of discrimination, one if which is direct discrimination: This is deliberate discrimination against an individual. This is refusing a child into their setting because of a disability. There is also indirect discrimination. This is where events are in place but are not suitable for everyone. For example; language barriers, also spelling barriers could discriminate against a child who is dyslexic. Discrimination due to a disability can occur through sports classes. A teacher may exclude someone with a disability as they may take longer to reach the end result than a person without a disability. This will result on the child missing out on opportunities that children without a disability won’t miss out on. An example of this could be exclusion by other children to be on their team as they are disadvantaged, this would cause the child with the disability to be excluded from other students within the group. This would be discrimination towards a child with a disability. There are specific laws, legislations and regulations in place giving rights to children with disabilities. The equality act 2010 ensures children with disabilities receive the same access to public or private services and that the services make reasonable adjustments to their properties to ensure they are accessible for all. This could include ramps, disabled toilets, lifts to access higher floors if needed, or braille. This promotes equal opportunities. Special educational needs codes of practice was developed to help to provide adequate support for an individual’s personal needs. It provides practical local advice to local education authorities, maintained schools and early education settings on carrying out their statutory duties to identify, assess and make provisions for childrens special educational needs. A child with disabilities should have their needs met. Children with special educational needs have a right to a balanced education and to work at the right curriculum for themselves. When working inclusively with children with disabilities they should be given equal opportunities. They should be given the opportunity to be educated in a mainstream setting and have their individual needs met the same as other children without a disability do. If a child is treated as they have a medical model of disability in a childcare setting, then this can cause the child to be seen as an illness and not as a normal person. This can result in not only the teacher not respecting the child but also the other class mates not respecting the child and treating the child differently, which will cause discrimination. When the child is being treated different and unfairly they are not able to show their full strengths and their full potential. Inclusive practice is having respect for each individual as a person. By showing them respect they will gain trust for you and feel confident around you. Take time to get to know the person and listen to them. Be thoughtful towards another’s feelings. By letting the child have a say and being involved will empower the child which will help them to be confident. The benefits of working and communicating with parents are all children are different and have different needs and nobody knows their child better than their parents. Parents look at their children and see them as a person and not a disability and know a childs strengths and weaknesses. It is important to understand and respect a parents feelings and emotions and understand that some parents may find the journey more demanding than others. It is important to make sure that a parent understands procedures in a childcare setting and be sure to involve them in everything concerning their child. A parents method of dealing with a situation may be different to somebody else’s so be sure to respect a parents opinion. Parents should always be respected as an individual. When making arrangements with parents allow them plenty of notice as they could have to arrange it through work or through childcare so allow plenty of flexibility. Sometimes extra support maybe needed from a professi onal. It is likely that when a child with a disability or additional needs enters a childcare setting professional support is already established. By working in partnership with other professionals it helps to acknowledge children with learning difficulties and help to provide the correct support. A childcare setting can be adapted to a child’s needs. Things like a ramp for a wheelchair user or a lift if it is required if the building is set over more than one floor. If a lift is not accessible then an alternative would be to move floors so a wheelchair user isn’t discriminated against. Also easy access to a disabled toilet is required. Adapting for blind people by using braille where needed. Adapting certain materials so its age and stage appropriate. Making sure people around them show a positive attitude towards equality and diversity. A disabled child is just as able to take part in activities just as much as other children but adjustments may need to be made. Inclusive practice can only be effective if adults lead by example and reflect on their own attitudes an beliefs. Children with additional needs or disabilities may face barriers that prevent them from having the same opportunities as other children in a childcare setting. Some children with disabilities may struggle with going to the toilet so may need additional help. They may need additional help with zips and buttons on clothing. If children are using fancy dress be aware of the fastenings on the clothes and consider Velcro or bigger buttons. Some children may find it hard to express their thoughts and feelings. Visual aids are a useful method of helping them to pick their preference. If a child has a physical impairment some environments may create barriers to prevent a child from moving around to their full potential. If a setting causes barriers then people need to consider moving furniture around a setting to prevent obstacles. For example not putting materials and activities on the floor so a wheelchair user is unable to participate. It can also cause a barrier to people with a visual impairment. Putting materials and activities on the floor can also be an obstacle and dangerous for someone trying to find their way around safely. Children must not be regarded as having a learning difficulty soley because the language or form of language of their home is different from the language in which they will be taught. A child is disabled if they are blind, deaf or dumb or suffers from a mental disorder of any kind or is substantially and permanently handicapped by illness, injury or congenital deformity or such other disability as may be prescribed. A person has a disability for the purposes of this act if they have a physical or mental impairment which has a substantial and long term adverse effect on their ability to carry out normal day to day activities.

Post Modernism In Pop Culture

Post Modernism In Pop Culture Attempts to define post-modernism can come in many different forms as different people have different ideas as to what exactly the term means. This being said, most people who take part in the debate over modernism and postmodernism share a consensus that postmodernism might be many things, but it certainly is linked with the growth of popular culture in the late twentieth century in the West. In other words, postmodernism can be seen as a new historical moment, a new sensibility, or a new cultural style, but popular culture can be referenced as the site on which these changes can be most easily found. Postmodernism is a perspective which tends to reject many of the accepted values of modernism. It involves a reinterpretation of gender roles and the differenced traditionally applied to them. It takes a more global perspective in its view of ethnic and national distinctions, and rejects stereotypes of all kinds. At the same time, it embraces the notion of nostalgia in art (film, telev ision, advertising) and uses multiple referencing (among other strategies) to communicate on a variety of symbolic levels. This essay will research the nature of postmodernism and apply it to a body of film, television, or advertising material. It should the focus on a single example and analyze it as typical of postmodern artistic form. From this essay it will be clear that postmodernism represents a blurring of the boundaries between levels of culture, and The Simpsons is a typical example of postmodernist artistic form. It was the late 1950s and early 1960s that the movement that we now come to know as postmodernism began to emerge. In the words of Susan Sontag, a critic of American culture, it came with the emergence of a new sensibility, and this involves a blurring of the distinction between high and low culture. Anyway, the distinction becomes less meaningful. The post-modern new sensibility did not follow along the same lines as the cultural elitism of modernism. Although modernism seems to have an important place in popular culture, it is marked by a significant suspicion of all things popular. It was those items that were associated with elite culture that were accepted under modernism. Culture was that which would be readily accepted into a museum, it was that which had a homologous relationship with the elitism that is inherent in class society. What this means is that the drive towards post modernism in the late 1950s and 1960s was associated with the growing attack on the elitism of modernism. The emergence of postmodernism signaled a refusal of the great divideà ¢Ã¢â€š ¬Ã‚ ¦ a discourse which insists on the categorical distinction between high art and mass culture, moreover, to a large extent, it is by the distance we have traveled from this great divide between mass culture and modernism that we can measure our own cultural post modernity. A good early example of the new wave of post-modern popular culture can be seen in the American and British pop art movement of the 1950s and 1960s as it rejected the division between high culture and popular culture. This can be said to be postmodernisms first cultural flowering. One of pop arts first prominent theorist, Lawrence Alloway explains that the area of contact was mass produced urban culture: movies, advertising, science fiction, pop music. We felt none of the dislike of commercial culture standard among intellectuals, but accepted it as a fact, discussed it in detail, and consumed it enthusiastically. This acceptance of the new movement of postmodernism allowed people to treat popular culture in the realm of serious art, and not a second tier of culture. When seen from this perspective, postmodernism first came out of a refusal by the different generations to abide by the categorical certainties of high modernism. It came to be thought of as taboo to continue to maintain an absolute distinction between high and popular culture. This was very evident in the way that art and popular music merged. A good example of this can be seen in the way Peter Blake designed the front cover of the Beatles Sergeant Peppers Lonely Hearts Club Band and the way Andy Warhol designed the cover of the Rolling Stones album Sticky Fingers. By the middle of the 1980s, the post-modern new sensibility had become deeply engrained into popular culture, and for some, a reason to despair. The postmodern condition is one that is marked by a crisis in the position of knowledge in Western societies. This served to give intellectuals less eminence as the academy continually lost its credibility. Iain Chambers argues this point from a different perspective. He says the debate over postmodernism can in part be understood as the symptom of the disruptive ingression of popular culture, its aesthetics and intimate possibilities, into a previously privileged domain. Theory and academic discourses are confronted by the wider, unsystemized, popular networks of cultural production and knowledge. The intellectuals privilege to explain and distribute knowledge is threatened. Another cultural theorist, Angela McRobbie agrees with this as she sees it as the coming into being of those whose voices were historically drowned out by the (modernist) metanarratives of mastery, which were in turn both patriarchal and imperialist. She put forth the argument that postmodernism has enfranchised a new sect of intellectuals who speak from the margins from a perspective of difference, including ethnic, class, gender and sexual preference differences. These are the people whom she refers to as the new generation of intellectuals. A similar point is made by Kobena Mercer as she sees postmodernism as partially an unacknowledged response to the emerging identities and voices of those people who have emerged from the margins, and this opens a new way of seeing and understanding. Hyperrealism can be said to be a component of postmodernism. In the sphere of the hyperreal, the real and the imaginary continually come into contact with each other. Simulations begin to be experienced as something that is more real than real itself. The evidence in favor of this argument can be seen throughout our Western society. For example, we live in a society where people write letters to the characters they see on television, asking them out on dates, and offering them places to live. This can be called the dissolution of television into life, or the dissolution of life into television. It was said by John Fiske that postmodern media does not, like it once did, provide secondary representations of reality: they affect and produce the reality that they mediate. Additionally, Fiske argues that those events in our lives that matter must be synonymous with media events. The arrest of O.J. Simpson was a good example of this. As the news of his story unfolded, people in the area rushed to his house so that they could be part of the news cycle. They wanted to be indistinguishably live people and media people. This is an attribute of the postmodern era. These people were aware that the media was not merely reporting of circulating the news, they were creating it. Therefore, if people wanted to be part of the news of this event, it was not sufficient to be there on the scene, to actually be part of this event, they had to be on television. This is a testament to the fact that in the hyperreal world of the postmodern, the distinction between a real event and its media represe ntation loses its distinction. Frederic James who is an American critic of culture as is well versed in postmodernism argues that it is a culture of pastiche. To him, postmodern culture is a world in which stylistic innovation is no longer possible, all that is left is to imitate dead styles, to speak through masks and with the voices of the styles in the imaginary museum. Postmodernism is a culture that is put together from many different places it can be said to be a culture of quotations. Our cultural production is the consequence of other cultural production. Postmodern cultural texts do not just quote other cultures, other historical moments, they randomly cannibalize them to the point where any sense of critical or historical distance ceases to exist there is only pastiche. This trend of the pastiche is noticeable in both the body of film and television. It can be seen in the nostalgia film that is evident in both television and film. Some movies that would fall into this category of the postmodern nostalgia film would be Back to the Future as it seeks to recreate the atmosphere and stylistic peculiarities of America in the 1950s. Other films like Raiders of the Lost Ark, Robin Hood and Lord of the Rings act in a similar way as they induce a sense of narrative certainties of the past. In this way, the nostalgia film either recaptures and represents certain styles of viewing the past. These films seek to make cultural myths and stereotypes about the past. They offer false realism: films about other films, representations of other representations. As this study of postmodernism in popular culture progresses, it is useful to apply it to a single example, and then analyze it as typical of postmodernist artistic form. The Simpsons is a spectacularly popular show of the lat two decades and it represented the first prime time animated series since the Flintstones. Since its inception, this show has emerged as a cultural phenomenon. It is because of this immense success that The Simpsons represents a worthy object of study for cultural critics. There is no doubt that this television series can be placed in the category of the postmodern. All of the rhetorical devices that are synonymous with postmodern theory are present in The Simpsons: pastiche, quotation, intertextuality and reflexivity. The Simpsons, because of the way it uses reflexivity and intertextuality in particular is a great example of the postmodern at work. All elements of this show are related to a network of intertextual references to popular texts of other. In particular there are four ways in which The Simpsons uses intertextuality in recurrent forms. Firstly, there are single elements in the show that carry many intertextual references. A good example of this is the fact that the name of the town that The Simpsons live in is called Springfield. This is significant because it is the same name as the town that the vintage television show Father Knows Best was set in. This might be a rather obvious reference to the nostalgic, but there are much more subtle references in the show that make it surely a postmodern creation. For example, the curator of Springfields museum is named after a couple of dormitories at Harvard University. Also they build on nostalgic phrases on the past, two cars in every garage, and three eyes on every fish. In this way The Simpsons can be said to be a collection of quotations. Many of the scenes from The Simpsons are also taken from other movies or television shows. There is that episode that includes 22 Short Films about Springfield, and this in particular serves as a parody of Pulp Fiction, another important creation in the postmodern milieu. In fact, there are whole episodes of The Simpsons that are entire parodies of other shows. For example, the episode Bart of Darkness is a parody of Alfred Hitchcock, and there are even echoes of Jimmy Stewart in Itchy and Scratchy Land. Additionally, the show is one that heavily displays internal references. This builds on the fact that each episode is at its outset freestanding. Even though the main characters do not evolve, they posses a memory of past episodes and the supporting characters do change. The Simpsons can also be said to be postmodern because of the way that it is an example of reflexive television, one in which the text is a reference to its condition of consumption and production. This can be seen in four ways. First, The Simpsons can be seen to be reflexive from an examination of the opening credits where the family rushes home to crowd the couch and watch television. This highlights the fact that the show is about the process of watching television, and television consumption is a necessary component of family life. The Simpsons also possesses a commentary on the star system. In one way, the show contains a television universe where television stars are created. One such example is Krusty the Clown whose purpose is to fulfill the ongoing process of consumption and merchandizing. In another way, real stars make cameo appearances on the show giving their voices characters that either represent themselves of other figures. The show can even serve as a parody of the a nimation industry within the animation industry. There is an episode where the ratings of the new Itchy Scratchy Poochie Show has poor ratings. This episode is interesting because it highlights a caricature of a market research process which utilizes the pulse meter for assessing how new characters are received when they are seen by the audiences for the first time. This is a great example of how The Simpsons is reflexive television. The Simpsons can even refer to what has been dubbed postmodern hyperconscious. It is a type of commentary on the role that they play in popular culture. An example of this comes when Homer is enjoying a night out and Apu ask Homer if he is on television as he looks familiar. Homer says, sorry buddy, you got me confused with Fred Flintstone. This is reflexive in that it shows that the series creators are aware of the links between their show and their predecessors. These are just some of the many examples that make The Simpsons a great example of postmodern culture, although their use of these rhetorical devices is systematic. What is the reason for this shows particular approach, meaning that unlike the other cartoons on television, The Simpsons is very unique? This is because the show is not intended to attract the same audiences as other cartoons, it provide a social commentary and is thus attractive to the sophisticated public. The Simpsons actually works in an interesting way as its form serves to encourage the consumption of popular culture. The show uses postmodern strategies to make political and social commentary in a way that is non partisan and in a way that is appealing to the masses. The creators of the show clearly do not want to create divisions among its audiences. In this paper it has been shown that attempts to define postmodernism can be a difficult task, but there are simple ways to explain it. One thing for sure though is that postmodernism is linked with the growth of popular culture in the late twentieth century in the West. Postmodernism is a perspective which tends to reject many of the accepted values of modernism. It involves a reinterpretation of gender roles and the differenced traditionally applied to them. It takes a more global perspective in its view of ethnic and national distinctions, and rejects stereotypes of all kinds. At the same time, it embraces the notion of nostalgia in art (film, television, advertising) and uses multiple referencing (among other strategies) to communicate on a variety of symbolic levels. It was then shown that The Simpsons is a perfect example of postmodern pop culture as it is nostalgic and reflexive, and also uses rhetorical devices which are common in postmodernism. From this essay it is clear th at postmodernism represents a blurring of the boundaries between levels of culture, and The Simpsons is a typical example of postmodernist artistic form.

The Purpose of Restorative Justice Methods Essay -- Law, criminal just

The Purpose of Restorative Justice Methods Introduction High rates of recidivism demonstrate that the judicial system has been unsuccessful in determining criminal activity. Alternatives to incarceration known as restorative justice has existed for centuries, yet has only been recently implicated into the Canadian judicial system. The practices of restorative justice have been proven very successful for minor offences among adults and youth in bringing together the offenders, victims, and the community. However, acts of violence and serious offences committed by youths have no place in these resolutions. The act of violence is traumatizing to the victim. There is a high chance of re-conviction of a violent offence and these types of offences are too complicated to be resolved outside of the judicial system. The Purpose of Restorative Justice Methods The restorative justice is a new development of crime control. The ideal method behind the restorative justice philosophy is that criminal behaviour is able to be reduced by decreasing the expected utility of criminal activity (Goff 2011, p. 86). Restorative justice is created in the interest of the victim, the public, and the community. The offender is to be made aware of their moral wrong doing and have it be known that their actions will no longer be tolerated. The method of deterrence is not from legal sanctions, but rather from the negative consequences. The criminal behaviour is highlighted as a despicable act and thus, the offender is then shamed. Another purpose of the restorative justice procedures is to off the victim with the opportunity to heal and take part in the systems. Community members can add a humanistic element to the justice system and provides off... ...undertake. Conclusion The methods of restorative justice have acted as a mediator tool which brings together the offender, victims and community. The offender gains a moral conscious of their wrong doing and understands the impact on the victim, although this provides the victim with the opportunity to confront the offender and resolve the wrong doings. While the methods of restorative justice have been successful in resolving minor offences, more serious offences such as violence committed by youth has no place in being disputed outside of the judicial system. The repercussions of violence on the victim have been proven long-lasting and the victim is unlikely to participate in the mediation. The chances of re-offending are very high for those who commit acts of violence, and the offence of violence is too complex for the community to settle these disputes.

The Blackfoot Indians :: essays research papers

The Blackfoot Indians The wind blows across the lone prairie, causing the golden heads of grass to sway in a synchronized motion. On the horizon stands a herd of buffalo with bowed heads silhouetted by the slowly sinking sun. In the east stands an Indian war party mounted on horseback, each individual in different multicolored attire, all with either bows or spears in hand. As they move in for the attack, the mystical scene slowly fades from vision.... This dreamlike scene was once everyday life to the American Indian before they were robbed of all that made their life real. The Indians originally came over to North America via the Bering Strait at a time when the ice age caused the gap to freeze over. They came from Asia by following herds and in search of more. During their travels, some decided to stop and settle down, hence the many different tribes. The Blackfoot occupied the region of modern day Alberta in Canada, and Montana in the U.S. The Blackfoot consisted of three main tribes: the Northern Blackfoot(Siksika), the Piegan(Pikuni), and the Blood(Kainah). The tribes differed little in their speech, but were politically independent. Blackfoot population varied, but was less affected by the arrival of the white man than some tribes due to their location. "In 1855, there were approximately 2,400 Northern Blackfoot, 2,000 Blood, and 3,200 Piegan. The total population of Blackfoot varied as follows: 15,000(1780), 9,000(1801), 7,600(1855), and 4,600(1932)" ( ). The decline of population was most likely due to the white man's diseases and the annihilation of the buffalo. In 1781, the Blackfoot had their first serious attack of smallpox. An epidemic of smallpox again occurred in 1838, 1845 1857, and 1864. In the winter of 1864, the tribe was struck with measles and about 780 died. In the winter of 1883 to 1884, more than 1/4 the Piegan population died of starvation (600). This was mainly the result of official stupidity and the disappearance of the buffalo. The Blackfoot were typically large-game hunters and were mainly dependant on the buffalo for their diet, clothing, and receptacles. They also hunted such animals as the elk, deer, and antelope. There were four main methods of hunting, one of which was the "surround". This method required the use of horses and was done by surrounding the herd, after which they were shot down. Another method was accomplished by driving the game down a cliff, in which the fall would injure the animal enough to hinder their escape. A third method used was impounding, which resembled modern day cow herding. The hunting party would build fences into which they would herd the animals.

Buddhism: A Belief System

A belief system is a form of human spirituality which is accompanied symbols, beliefs and practices, often with a supernatural â€Å"god† or savior at the height if it. Belief systems are usually expressed through prayer, rituals, meditation, music and dance, among many other things. It also reflects cultural or ancestral traditions in modern day. My belief follows that of Buddhism or the path of the enlightened one. As a devout Buddhist I am force to refrain from many things. I am not allowed to take what is not given to me this is directed mostly towards thievery of all kinds.Acts of violence are against my beliefs as well lying. Intoxicants that induce loss of mind or foolish behavior such as drugs or alcohol are a sinful substance. These thing shapes the course of my everyday life in all situations in this way my beliefs make up a religious belief system. I personally was born into Buddhism, my parents were also devout Buddhists. My parents taught my daily from birth the B uddhist religion and I faithfully follow it. I believe in its practices wholeheartedly. A practice of Buddhism is karma or, the belief anything you do will be repaid in the same manner.For example if I find a wallet on the ground and turn it in to the police station, I may come upon a positive financial gain in the future. My parents taught of this and many other practices of the Buddhist religion. Being born into Buddhism early life was not easy with so many clear cut rules to abide by however, I have been devout since an early age and do not plan to change my ways in this lifetime. Buddhism: A Belief System 3 There are many more benefits than disadvantages in the Buddhist belief system. A disadvantage would be that fact alcohol cannot be consumed even in a social manner.This can sometimes ruin a small party of friends trying to have a good time. A benefit also comes along with the no alcohol rule which is prevention of alcoholism. This in turn helps me to be a better person and al ways have a clear mind. Another benefit of Buddhism is have a clearly stated no thievery law to abide my in my religion the people around me see me as a more trustworthy person. Finally, karma itself I see as a blessing as long as I do the right thing and treat people the right way then great things will become of me. Tradition plays a major role in the Buddhist belief system.There are various holidays that Buddhists celebrate to recognize special moments or events in history or the present. Such as Visakha Puja which occurs on the full moon of the sixth month around the time of may. It is one of the most important days for Buddhists because it is the day that the Lord Buddha was born, attained enlightenment, and died. All three of these special events fell on the exact same day. Visakha Puja is usually celebrated with a sermon during the day and a candle lit celebration to pay respect to the Lord Buddha at night. This only one of many traditions that help shape the Buddhist religio n.Tradition plays a very important if the the most important role in my belief system. Buddhism: A Belief System 4 The role of tradition in general is what makes a religion what it is. Tradition is the coincides with beliefs to make the basis of every religion. Without traditions a beliefs system would be nothing but a set of rules. It also reminds the followers the reason or spirit behind the religion they believe in. Christianity's Christmas or the Jewish Hanukkah is a reminder of the reason their ancestors began to follow their belief system.Holidays like the Cristian and Catholic easter remind of the hardships their ancestors had to go through to believe what they believed in. Traditions are what help us keep our faith in what we believe is true even in the darkest of times. It is very important to be knowledgeable about religions other than your own. For instance something you do or say may be alright within your beliefs but within others may seem crazy or offensive. Religion i s the very thing that drives some people so it's best you respect it. Knowing about other religions is also enlightening for yourself, knowing what other people believe to be true or their practices.It is different to discriminate against someone religion that other tings because religion has no face or color of beliefs. To try and deny someone their beliefs is near inhuman. In conclusion a belief system is that which binds a group of people together as well as a way of life. It is not just religion but our morales as well as our happiness and fear. A belief system is the basis of all mankind because everyone needs to believe in something. Buddhism: A Belief System 5 Buddha Dharma Education Association Incorporated. BuddhaNet. – Worldwide Buddhist Information and Education Network.25 Feb. 2009 . The World Book Encyclopedia. 2007th ed. Vol. 2. Ser. 3. Worldbook inc. , 2001. Wikipedia. Wikimedia Foundation, Inc. 25 Feb. 2009 . â€Å"Your Belief System. † Fringe Wisdom â €“ Spirituality, Love, Food, Nature, and The Art of Being Human. 25 Feb. 2009 . â€Å"The Need for a Belief System †¦ a system of organization for your experiences! † Self Improvement from SelfGrowth. com. 25 Feb. 2009 .

Araby Essay

Irony in in the short story, â€Å"Araby,† is the comparison between the dream type of love the young boy feels for Mangan’s sister, and the reality of his own high expectations. Throughout the short story, I experienced a flashback to a particular external quote I had read previously, â€Å"Love is not what it seems, and just as reality has a way of dashing our dreams so too does the discovery of eyes blinded by love. † This is to reflect on how the young boy was blinded by love and that he was not aware till the end of the short story that his expectations of the show Araby was blinded by his love for Mangan’s sister. While reading the short story over and over, I happened to find symbolization towards how the dark and light are used to show how the narrator sees the world as a dark and lonely place the only light used in the story is used to describe magans sister, and in the end he learns how foolish that love was. This therefore, is making the light a symbol of his innocence and the dark the cruel reality of the world. Another aspect from the story, is how any individual could have easily inferred that, from the description of the boy’s housing situation and the small sum his uncle gave him, their financial situation was tight

My thoughts and ideas Essay

Firstly I would like to congratulate you on your excellent audition for the part of Juliet. As time is limited and due to our individual work commitments, we are unable to meet up before rehearsals begin. Therefore, as the stage director I thought it maybe helpful to discuss some of my thoughts and ideas for the play and give you some background information that will be useful in helping you prepare for the part of Juliet. Shakespeares’s Romeo and Juliet was written during the reign of Queen Elizabeth I although it is unknown exactly when it was set. During this time people were taught that there was a divine way of doing things and that God has instituted a church and ordained a monarchy so that the people could be ruled over in a proper way. Despite the country being ruled by a powerful woman, women had very little freedom socially, economically or legally. At the time of this play marriages were comparably different to today’s idea of marriage. Firstly the common age for girls to be married was fourteen and they had little or no say in the choice of husbands who were often chosen by families. Husbands were often chosen for their status in society so they could be rich and powerful allies to a family. Within families the father ruled over the wife and children just as the monarch did over the state. Religion played an important part in everyday life and children were taught about their duty to God and attendance at Church services was compulsory. Services were carried out by licensed clergy. This meant that the authorities were able to keep checks on citizens and monitor conformity. Julia, at this point a brief overview of the play maybe useful to you. Essentially it is about two chief families in Verona, the rich and noble Capulets and the Montagues. An old feud between the two families had grown in deep hatred that affected not only the family members but also anyone associated with each household, including the staff. Chance meeting often led to brawls and bloodshed disturbing the quietness of the streets of Verona. Romeo is a Montague and Juliet is a Capulet. The play is a tragedy and the main theme is love and hatred. The first two scenes in Act 1 set the scene for the play and are mainly about the males and establishes the violence between the two families. Your first appearance as Juliet in this production is in Act 1 scene III. This scene is very important as we meet the main female character and two others: Lady Capulet who has a rather formal and distant relationship with her daughter and the nurse who is Juliet’s carer. We learn that Juliet is nearly fourteen years old in the play. In Act I Scene III Lady Capulet asks the nurse to summon Juliet then Lady Capulet asks the nurse to leave her and Juliet alone as they â€Å"must talk in secret† but then immediately asks her to â€Å"come back† as she has known Juliet from a young age. This demonstrates the nurse’s closeness to Juliet and the Capulet family. It also establishes her importance in the play. I would like you to portray Juliet as the young, polite and quiet girl she appears to be at this point although as we know her character changes after she meets Romeo. In Act 1 scene III Juliet is respectful and polite to her mother in a formal way. This is clearly demonstrated when Juliet replies to Lady Capulet after being summoned, â€Å"Madam, I am here, what is your will? † You should speak these words in a quiet soft voice and you could make direct eye contact with Lady Capulet before looking away towards the Nurse so the audience sense Juliet’s respectful but shy nature. Lady Capulet appears to want to stick to convention and asks Juliet to agree to look at a possible husband during the feast that night at the Capulet’s home. Lady Capulet reminds Juliet that she was the same age as Juliet when she gave birth to her. â€Å"By my count I was your mother much upon these years† and that girls younger than Juliet were â€Å"already mothers. † The nurse is present throughout this conversation and establishes her importance in the play. She cares for Juliet as she almost replaced the nurse’s own daughter who had died. At this point the nurse starts to tell stories about Juliet as a baby. Juliet is embarrassed particularly when she recalls how she got her to stop breastfeeding. There are some sexual implications in the nurse’s speech here and you need to show the shock and embarrassment that the naive Juliet will feel. We know that she has cared for Juliet since she was a baby as she talks about her childhood. You need to portray Juliet’s embarrassment about her childhood stories. The Nurse explains that it would be an â€Å"honour† to see her married. You may be taken by surprise at the abrupt way the question of marriage is asked by Lady Capulet. â€Å"Speak briefly can you like of Paris’ love? † You will need to convey that although Juliet’s in awe of Lady Capulet she seeks parental approval. So even though Juliet has not met Paris before and does not know whether she can love him she agrees to look at him during the festivities that night. After a quick glance at the nurse again I want you to pause slightly before replying to Lady Capulet in a soft, formal manner, â€Å"I’ll look to like, if looking like move But no more deep will I endart mine eye Than your consent gives strength to make it fly† This shows Juliet’s willingness to do as her mother says. The audience should sense your anxiety in anticipation of Lady Capulet’s response and then the relief you feel, when as you finish your sentence, Lady Capulet smiles with approval at your response. In Juliet’s reply there is some mirroring of language between her and Lady Capulet, words such as â€Å"look† and â€Å"like. † This adds to the idea that at this point Juliet is willing and keen to get approval from her mother. As Lady Capulet and the nurse leave you can show further relief as you relax the animated posture and drop your shoulders. After a few seconds you could portray a sense of excitement and anticipation of the dinner. The lights fade as you jauntily exit the stage. The next scene that Juliet appears in is Act 1 Scene V. In this scene Romeo and Juliet meet for the first time. Romeo spots Juliet while standing to the side during the dancing at the banquet. He immediately falls in love with her. Romeo is so struck by Juliet’s beauty he is inspired to speak a monologue in tribute. He uses light and dark imagery to stress her beauty. He says it seemed to him that she could â€Å"teach torches to burn bright† and â€Å"she hangs upon the cheek of night as a rich jewel in an Ethiop’s ear†. Shakespeare continues this theme of light and dark imagery by using metaphors such as â€Å"snowy dove trooping with crows† to demonstrate how Juliet shines above the other ladies there. Though Romeo is awestruck by your perfection you are unaware that you are being watched so you continue to dance in the background however your movements must be light, graceful but spirited to convey your youthful innocence. Shakespeare uses metaphors to create a positive image about Juliet’s beauty. Romeo also describes Juliet’s beauty as â€Å"To rich for use, for earth to dear! † This is one of the many references to the theme of wealth in the play. This scene will be challenging for any actress as you are on the stage all the time. Eventually Romeo finds Juliet and touches her hand. At this point I want you to look at his hand and then slowly wonder your gaze up to make eye contact with Romeo. This is an electrifying point in the play and as such the audience need to be made to actually feel the sudden love at first sight. You and Romeo speak in a sonnet form to one another. Your tone is soft and flirtatious yet clear and precise. This makes the verse more noticeably poetic and allows the audience to believe in your love. At this point you are at the centre of the audience’s attention but you need to be totally focussed onto Romeo’s face. You need to make the audience believe they are almost intruding into your emotions and feelings. They need to sense the strength of your love. This is a very significant part in the production as Romeo and Juliet do not know each others status but the audience do. The audience will realise that it will be impossible for Romeo and Juliet to be together despite their passionate love for each other. This is known as dramatic irony as the audience knows something that the characters do not. Around you the festivities will be continuing with the other actors, dining and dancing. You and Romeo are totally engrossed in each other so much so that you do not notice that Tybalt has recognised Romeo as a Montague and is forced to restrain himself by Capulet not to cause a brawl in the middle of the festivities. Romeo eventually gets to kiss Juliet â€Å"Let lips do what hands do† that is join together. The poetry in lines 92-109 is between Romeo and Juliet. They share the same images and thoughts and their words flow together giving us the idea that they complete each other. The content of the sonnet has a religious theme and is an example of how religion is related to love. It uses imagery of saints and pilgrims. Romeo takes Juliet’s hand in the gentlest manner calling it a â€Å"shrine†. The use of religious words and references shows that Romeo sees Juliet as a blessing. The imagery for the audience needs to be that if Romeo is a pilgrim then Juliet is a saint and his love is holy devotion. Juliet tells Romeo that they should not kiss but she does not really mean this in fact she says â€Å"The have my lips the sin that they have took. † You need to show the contradiction in what you are saying and your body language should support this. Move your face closer to Romeo’s face as if inviting him to kiss her again. The couple are engaged in this loving exchange when Juliet is called away to her mother. You need to show reluctance in having to leave Romeo to respond to your mother’s call. Then hurry away after a little hesitance showing your desire for Romeo. The nurse tells Romeo that Juliet is a Capulet and he realises he has fallen in love with someone from the enemy but this does not lessen his feelings towards Juliet. Juliet also begs her nurse to find out who Romeo is. â€Å"Go ask his name- if he be married My grave is like to be my wedding-bed† The nurse returns and informs her that he is Montague. Juliet is taken back that she has fallen in love with someone that she has been brought up to hate. You need to react to this in a stunned manner moving onto momentary despair and confusion. â€Å"My only love sprung from my only hate. † Juliet appears to be thinking out loud. She realises that she must love her enemy even though family considerations should induce her to hate Romeo. The audience needs to sense your predicament leaving the audience wondering what she will do. By the end of the scene the audience will understand that Juliet is a stronger character than she appears to be in Act 1 Scene III. She is willing to break with tradition to be with Romeo. Juliet’s behaviour is changing, she is showing signs of defiance and her tone is more assertive. As the stage director I am attempting to send a message that despite this tragedy, love triumphs over hate. I want the audience to have warmth for Juliet as she dies for love and sense the needless tragedy that has occurred. I hope the information in this letter will help to you prepare for the production. I’m looking forward to working with you in rehearsals. Feel free to contact me if I can be of any further assistance.