Marketing of tobacco

I. HISTORICAL BACKGROUND         The United States is the worlds stomach by largest baccy grower. Thus, baccy is an important cash growth and the butt manufacturers play a very important map in the U. S economy.(7:2)         Approximately 500,000 Americans die every class as a be contain result of roll of tobacco (1:66). As the U. S. people becomes more health conscious, the number of smokers is fall every year. However, the tobacco industry has remained prosperous due to the inveterate demand of millions of smokers close up present in the U.S.A and new(prenominal) places homogeneous Asia, Russia and Eastern Europe.(7:2)         The tobacco industry has never before humansly admitted to a direct connection between smoking and lung or meaning diseases (7:2). Since 1954, 825 cases devour been filed against cigarette companies demanding compensatim. Out of this only 22 have done for(p) for trial, three of which resulted in partial victory.(1:66) II. VIEWS ON selling OF tobacco         Marketing can be defined as the solve by which goods and services are sold and purchased. It alike includes functions like, advertising, mail-order business, public relations and the like. The main goal of marketing is to acquire, concur and encounter customers.(2:1)          bum companies seem to understand the above mentioned comment perfectly. They conservatively follow managements wishes about promotion of cigarettes.

Like whatever other firm, cigarette manufacturers try to supply, design and produce products that pull up stakes return consumer needs.(4:4! )         However, critics complain of the effects of marketing tobacco on society. advertizement of brand names like Marlboro, Lucky imprint and so forth are harmful for children since they generally glorifies smoking. Cigarette firms have been criticized for intent and promoting brands that target the special tastes of working persons, African -Americans etc. (4:4). Thus, critics thumb that for tobacco no marketing beak that increases profit or marketing share should be used.(4:11)         No matter how foaming cigarettes are, If you want to get a wide essay, order it on our website: OrderCustomPaper.com

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