Align Technology

coordinate Technology, Inc. is a medical device partnership who pratices the design, fake and marketing of Invisalign, the worlds leading invisible orthodontic yield. Invisalign is a series of clear, removable aligners that both orthodontists and general dentists consumption to straighten their patient roles teeth. By aquiring the precise virtual pictorial matter of a patients teeth, manipulating this image of the teeth in cocksure increments, creating positives of these positions, and then manufacturing thin plastic, invisible negatives of the teeth at from each one stage of the treatment, the friendship offered clear, removable appliances that in effect straightened a patients teeth. With more than twenty one million million million unique aligners do to date, Align is one of the largest manufacturers of mass customized products in the world. However, the company was nonoperational far from profitable, and its technology had non even so been widely recognised as t he treatment of choice by orthodontists. The problem being that the get hold of for Aligns product fell wretched of its manufacturing capacity and therefore, the company was not meeting its financial targets. With an come selling price of $1,600 per movement at an average represent of $1,800 the company would never stretching its targeted 50% gross margins by the end of the year (Bowen, p.1).

Align is operating under a customizable made to indian golf club strategy, while maintaining 20% above bespeak excess. Align ask to find the correct mixture of demand and supply at bottom its own manufacturin g process. Challenge The challenge for Ali! gn is that their gross sales demand is not as lavishly as they had antecedent forecasted. As a result Align is overproducing their product, thus losing profits. The company sees the potential for growth however, Align is currently over producing a product at tremendous cost with few orders start out path in. The problem is Aligns capacity is likewise high and has to be reduced in a cost economical manner without causing the wait time for product rescue to increase from...If you want to get a wide essay, order it on our website: OrderCustomPaper.com

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