Corporate Blogs: A New Relationship With Customers

Corporate Blogs: A New Relationship With Customers This paper discusses the traditional methods of denote and the vogue in which web logs (blogs or colloquial media [Fitzgerald, 2007]) argon changing attitudes to those traditional methods, summarises the emergence of blogs, illustrates their increased popularity in corporate forums, and outlines some of the positive and negative features of blogs in this environment. Blogs whitethorn be useful to contrastes to create new markets, by convey into account feedback about their returns and services. They are in addition adequate to(p) to urge on effective conversation with customers and gather information about competitors in the marketplace. I propose that corporate blogs are helping to line out a new business strategy that effectively promotes marque homage, which facilitates open lines of communication between businesses and their customers to provide a positive outcome for a businesss merchant ship line. Marshall McLuhans concept of a global hamlet (Kappelman, 2002) was forward thinking, however he could not have envisaged how the cyberspace and the World replete(p) Web would change state so omnipresent. McLuhan is also credited with coining the full term media in 1964; since the advent of the Internet, that term has direct been extended to become new media.

Post-World War II, television was considered the of the essence(predicate) new medium that was transforming the way in which people viewed authoritative events and were entertained. Businesses incorporated crop situation that promoted customer brand loyalty (C habotte, 2007). First, in the 1950s, a case! -by-case sponsorsingle product method was used, where the audience determine a particular product with a particular show. Later, in the 1960s, product placement progressed to a magazine concept of advertising, where advertisers purchased blocks of advertising time, allowing sponsors to spread their message by reaching a larger number of consumers. In 1972, lavatory Berger presented his hypothesis of advertising...If you want to get a full essay, order of battle it on our website: OrderCustomPaper.com

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