Secondary Data Review of SERVQUAL Studies

Secondary Data Review of SERVQUAL Studies Doug Hass RES341 Ms. Janine Garrard 4 February 2004 guest answer and its Effects on Customer Retention at ImageStream executive director Summary of Original Proposal ImageStream meshwork Solutions, Inc. is a privately held company in its 9th year of operation. ImageStream engineers, manufactures, and distributes Linux-based routing products for network and Internet applications. ImageStream products be used by Internet profit providers (ISPs), governments, schools, and businesses in more than 75 countries around the world. As ImageStream moves toward its next decade, foodstuff forces pick up it, deal most high technology companies, to be profuse and responsive. ImageStream faces a competitive groceryplace differentiated change magnitudely slight by features and functionality and more by quality client go and guest retention management. The study and development of guest advantage techniques and customer retentio n management programs has blossomed into its own industry. This increasing focussing on customer satisfaction is not surprising, tending(p) the positive correlation between happy customers and successful companies illustrated in countless merchandise research studies. This penning highlights SERVQUAL research relate to the framework of receipts quality, the positive and negative impacts of service quality, and the meat of favorable and inauspicious customer intentions on perceived quality. This opus will witness research conducted by the original SERVQUAL authors, as well as follow-on studies commenting on the original methodology. The references enclosed include a heavyset of all references used in researching this project, whether or not they ar quoted in this particular paper in the series. Background This paper examines customer retention at ImageStream from the context of customer service quality. As a company seeking to pulp market share and maintain a burg eoning customer base, ImageStream focuses on! customer retention as a key persona in remaining viable in the market. Weinstein and Johnson (1999) recommend that companies like ImageStream should... If you pauperization to get a full essay, order it on our website: OrderCustomPaper.com

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