BMW

In the BMWs future strategy, it strongly tension on expand of the potential market. For example, China and Russia. In terms of trade name promotion, BMW Group, will seize the opportunity, and vigorously advise and expand public cognizance network. At the same time, BMW besides advertise their ambitions and sense of responsibility to society. In the automotive manufacturing area, BMW Group proposed to advertise new product concepts and environmental protection.BMW believes that with boost development of the industrial era, the traditional vigor sources will become a bottleneck restricting the development of society, as with the development of traditional energy sources will gradually disappear. All of these above are only prevalent publicity, from the details BMW also has many methods of influence to advertise the brand promotion. In the past, BMW done the sponsorship of 007 series of films to lead more people know somewhat BMW. Nowadays, Now, BMW further into the ranks of so cial charity and welfare to go.I believe that in the future, more new ways to promote the brand BMW will also be generated in the process. From BMWs advertising trends, while BMW focus on its own personality and the brand image. BMW also changed their advertising strategies, slowly act to go into the market culture. For example, in China, BMW will be promoting the brand through the action to protect the local cultural heritage. In short, any victorious brand or product can not be part from the success of advertising and publicity. BMW case, other brands also do so.