Best Practice, Best Fit and Resource View of the firms analysis for Essay

trump Practice, beaver Fit and Resource View of the firms analysis for relevance - Essay ExampleBut these bleak concepts definitely did one thing, forced the organizations to focus on a neglected ara. Similar is the case with Best Practice, Best Fit and Resource View of the Firms. The three concepts led to awakening which provided insights into organizations themselves on practices, organisational variables and the organizational resources respectively.Best Practice term arrived in the 1990s when the entire world of organizations were in a flux, the world became unipolar and the resources deployed hitherto for anticipated war between two poles of the world were short operational for better use, for tune and the core of business is essentially the needs, desires of human beings and the ability to fulfill them. The geographical boundaries had suddenly collapsed and the resulting globalization created aggregation of these needs, desires and the abilities to fulfill them, unleashi ng a state of huge threats and huge opportunities. A plethora of business concepts arrived on the scene, quickly delivered by ICT elements across a wider spectrum of organizations. Best Practice concept was one of them. The face of reasons or factors behind a superlative performance led to a process-by-process analysis and its comparison with the more successful companies.Best practice is essentially kno... It is a quest for good through the use of live on behind creating a better practice by others. The comparison could be either through unorganized or structured mechanisms, documents, interactions.Benchmarking encompasses outflank practices and best practice results are the starting point in improvement through benchmarking partnerships. Normally two organizations enter into benchmarking partnerships and try to transfer the best practices from one context to another. It starts with fix comparison of performance measures in identified areas and when it is found that perform ance of some parameters is quite high, a precise analysis is carried out to find out how it is done and what is the practice being adopted to achieve that premium result. Now the key is to understand and implement that practice, leading to closer people to people interactions, depending on the reasonableness and enthusiasm of the implementing organization.Another approach seen regarding best practice is industry or sector specific associations engaged in sharing and exchanging of data, experiences in seminars or workshops to facilitate the growth of the industry itself through capture of best practice and disseminating the same. The approach has definitely helped organizations to see the organizational activities in terms of a set of practices and confront the process-wise comparison with others. The practice of comparison came down to the level of practices. Best Practice Blues There make been significant activities in the efforts to capture best practices from other sources and deploy in the own context. There are reasons to say that these efforts did not get a fair amount of success except the possible benefit of communicating a comparative message that someone

MASTER RESEARCH PROPOSAL Example | Topics and Well Written Essays - 1000 words

MASTER - Research Proposal ExampleThe mapping of business intelligent applications will bring a smooth and easier info storage and retrieval of data hence being able to manage the increasing number of patients in hospitals (Avolio, 2013, pg53). However the difficulty in the application of business intelligent solutions in the wellness solicitude is mainly because of how the data is collected, procedures used and the fellowship extracted. Moreover, the main aims of using this meth in any firm are to extract information associate to customer satisfaction, performance measurement and profit maximization.The recent growth and development in the education systems throw led to very high demand for the management, evaluation and accreditation of data management of health care institutions. umteen institutions have been forced to adopt and try nonconventional solutions known for massive data management (Dept. of Industry, 1982). The use of new-fangled technology in this firm offers g reat different solutions. They include data warehousing, big data and businesses intelligent. However, this pass on of art and use of technology is being adapted and installed in many business industries so as to obtain the tailor- do solutions that are needed.The proposed stupefy in that can be used in the health care institution would have a number of procedures that are related to progress of health care services (Cheney, 2011, pg34). This model would analyze the current procedures in decision making in all areas in the health care firm hierarchy and levels of hospital levels. This will help to provide the solutions needed by use the state of the art system in decision making. These key and vital decisions are made with reference to the reference benchmark for these requirements (Wright, 1996, pg42).Objective of this research is to explore the reasons for the lack of use of the new model of business intelligent in the healthcare institution. Some of the specific aims of this re search entails establishing the benefits of installing

Criminal investagation questions Essay Example | Topics and Well Written Essays - 250 words

Criminal investagation questions - Essay ExampleThis would have other far-reaching consequences such(prenominal) as undermining the deterrence objective of legal punishment. Linking the suspect with the cigarette butt would for example dilute evidence, steer to acquaintance, and therefore promoting the criminals future involvement in crime. I would therefore disclose monomania and explain that the cigarette smoking occurred unconsciously (Berg 33).Upon arrival at a crime scene and I am not sure if the suspect has fled, I would inform the people of my position as a security officer and ask them to obey orders. I would therefore ask the people to put their work force where I can see them and then frisk the people to control that none of them is armed. I would then record their statements.I would not assume that the suspect has fled and would not consider the people as victims until I review all of their statements. In order to protect my partner, the victims, and myself, I would f risk the five people to ensure that none is armed. This is because a victim, if present and armed, may take advantage of any of the other parties to aid

Northern Rock PLC Essay Example | Topics and Well Written Essays - 1000 words

blue swing PLC - turn out ExampleIn this way the g either overnment, representing the taxpayers, may recoup its investment and the cashbox may be returned to the occult sector. A bank that shows consistent profit is attractive to potential buyers. To do this its financial strategy must(prenominal) continue its plans of further restructuring its business model. It must reduce its capital costs base by stop cost management. And while pursuing and adjusting to medium term growth, Northern persuade must focus on innovation and new securities industrys, and continue to build on transparent and open communication with its stake-holders. Discussion Today, chthonian Government ownership, Northern oscillate Plc has kept together some 70 branches over which it must wield a steady hand toward corporate profit in the interest of its stakeholders, the taxpayers, and its depositors. Since its black day of 17 September 2007, when depositors were shown on worldwide TV queuing in long l ines outside the bank to make their withdrawals, the bank has went through several stages of restructuring. The initial one was the takeover by the government. Throughout these restructuring processes, the bank has sought to construct a substantial market for its mortgage loans, a market that is different from the business plan that the bank had pursued before 2008. Previous to 2008 and after Northern Rock became public in 1997, the bank briefly embarked on a risky business plan that was coupled to a flawed bank regulative system. Since 1997 Northern Rock was regulated by the newly created Financial Services Authority (FSA). The FSA did not handle any information it had with the Treasury or with the Bank of England who was responsible for monetary policy. Both the FSA and the Bank of England were heavy to step in and stop Northern Rocks demise. The FSA had, in June 2007, instead allowed Northern Rock to decrease its amount of required on-hand capital. This action exemplified the regulatory system that allowed the bank to overextend itself in the forged mortgage derivative market. But even today the bank as a retail and nest egg bank must rebuild its image and processes in the same waters of financial risk. During the period of the default, Northern Rocks business plan was based on securitizing mortgages in the short-term wholesale market to support its long-term longs. It was packaging multiple mortgage loans and selling them as bonds to investors. This business model had depended on stability in the mortgage securities market and the confidence of those who traded in the debt packages. When the housing prices begin to show copious scale plummeting from speculated highs, lenders stopped extending rollover loans to Northern Rock and they eventually took their money from the bank. In dread 2007 credit froze up in the bank liquidity market and Northern Rock could no longer sell bonds over the face of a broad liquidity freeze. It could not make any new loa ns. On August 13, 2007, the bank requested emergency funding from the Bank of England. It was only after the Chancellor of the Exchequer guaranteed all deposits at the bank in later September did the resulting bank run stop. The present Northern Rock Plc was created from The Northern Rock Transfer Order which on 1 January 2010 restructured the bank into two banks, Northern Rock Plc, the savings bank with new mortgages, and the Northern Rock Asset Management Plc (NRAM) (NRP, 2011). The latter took over the noxious mortgage assets and is concentrating in mortgage loans. North Rock Plc began its

Comprehension Assignment Example | Topics and Well Written Essays - 1000 words

Comprehension - subsidisation Examplepercent of the 25 learners should be able to utilize the head reading strategies employed in the lesson to enhance their skills of reading comprehension by correctly reading atleast 15 of the 20 difficult speech used in the literature.The class has 25 learners, 5 of who have Attention Deficit Hyperactivity Disorder (ADHD). The concomitant(a) case students are content in the classroom but can hardly concentrate for ample during a comprehension lesson. Therefore, an assistant teacher leave alone be ready to lend a move over by ensuring that the 5 students remain alert during the lesson, but if they cant concentrate at all, they get out be handled through an Individualized Education Plan.To really discover the importance of compassion, students impart read a literature that advances the cause. A real life story about compassion titled Nothing is to a greater extent important than teaching compassion, available on http//www.guardian.co.uk/t eacher-network/teacher-blog/2012/apr/13/teaching-mindfullness-school-children, will be read during the lessonGood aurora class Today we are going to learn how we can enhance our comprehensive knowledge. Does anyone understand the border comprehension? The teacher will get the responses of about 6 students in the class. S/he will then write the word on the board and define it. Comprehension refers to understanding and explaining a particular word, sentence or story to another person. The teacher will ask the students about their perceptions of comprehension. Through guided reading the teacher will lead the class in reading a poem (Montelongo, Herter, Ansaldo, &Hatter, 2010). What did you understand about the poem? The teacher will elaborate the poem and emphasize to the students on the importance of comprehension. now we want to read the scripture verses. The reading will be done during the siscussion.NOTE Add PRE-TEST for lesson that you will actually teach IPPR, to document stud ent learning for Assessment Project.

Non-Tariff Barriers in South Korean Automobile Market Essay

Non-Tariff Barriers in southerly Korean Automobile Market - Essay ExampleSouth Korea and the U.S sh ar a great incubate of interest in pursuing positive development in the railroad car industrys distribute performance. Both countries substantially rely on the profits of the automobile trade for their economic growth and their commercialise sizes are often large. (Dyer & Chu, 2000). Consequently, S. Korea and the U.S Free Trade Agreement is about to come into effect and one of the biggest issues that protracted the deal while negotiating for the FTA was regarding the automobile, especially passenger vehicle industry trade. President Obama and the U.S industry representatives claimed that the FTA deal regarding automobile trading regime is not fair if they start to trade bilaterally in the current consideration and regulation. Opponents of recent FTA provision even claimed that the U.S automakers exaggerate the potential sales in S. Korea of cars produced in U.S. assembly plants (Schott, 2010). What are the causes of the U.S showing the lack of confidence for trading automobile goods with S. Korea under similar conditions and regulations? It is important to understand that at that place is a big difference between the two countries. The U.S. automobile industry has been primarily served domestic demand, whereas that of S. Korea has been export-oriented after(prenominal) 1997 (Choi, 2010). In often cases, the situation is also being illustrated as the failure of U.S auto-manufacture to compete in the world-wide market. For an extended time, Korea has very successfully used a whole armory of trade tools, starting with sheer(a) imports bans.

Chiropractic Research Paper Example | Topics and Well Written Essays - 750 words

Chiropractic - Research Paper ExampleProper lifestyle has to include the command for exercises and the right rehabilitation programs for patients to use at their own time. Some professionals also do consider stylostixis as part of the chiropractic practice. As a form of complementary and alternative medicine (CAM), the chiropractic differs significantly from the westernized medicine practices. Chiropractors may rely on evidence based practices that may not be recognized by mainstream medical practitioners, but which induct proved to be of much importance in relieving pains and musculoskeletal problems in patients (Cramer et al., 2007). As such chiropractic practice is an important alternative medicine practice that medical practitioners impart applied overtime to relieve pains and discomfort in muscles, joints and the nervous system among patients with much success.Studies of chiropractic practices have reported major successes in solving back pains among patients similar to oth er mainstream medical practices. Bishop et al. (2010) in a study on the effectiveness of chiropractic hospital-based intervention observed that, in patients with acute mechanical low-toned back pain, chiropractic therapies led to significantly greater improvement based on specific conditions of the patient and their functioning. These results are consistent with the chart results, which indicated that over 70 of respondents agreed with the effectiveness of chiropractic therapies in treating such pains. These respondents preferred chiropractic practice before considering other conventional medicine approaches. The statistics suggest the use of hands to relieve tensions in joints and along the spine has major benefits in relieving accumulated stress from the body. Likewise, 56% of respondents indicated that chiropractic resulted in healthy conditions only a partly 14% refuted the benefits of the therapy in

Music and Soundscapes Research Paper Example | Topics and Well Written Essays - 250 words

Music and Soundscapes - Research Paper ExampleThat simply illustrates the strength of the musical score, or the music that is played in the background of a scene as fulfil takes place (Goodykoontz & Jacobs, 2011).The clip from the film The Mask, benefitted most from the power of sound effects. In general, rompy comedy clips do substance abuse a lot of exaggerated sound effects to enhance the humor in the scene and basically, to inspire the laughter from the audience. The sound effects from the clip no doubt exaggerated the aspects of the scene but in a good way.The last category of sound is dialogue. This is simply the conversation that goes on among, and sometimes within, the characters (Goodykoontz & Jacobs, 2011). In my opinion, this is also the part that turns off most men from chick flicks, with the clip from When Harry Met Sally to reach my point (Ladies, we get enough of that from you at home so imagine what two hours of that will do to

Reflection on the Research Paper Essay Example | Topics and Well Written Essays - 500 words

Reflection on the Research Paper - Essay ExampleThis is because, as I was reading through the articles, I made a list of all the cited causes. To be honest, my main perplexity was the identification of all causes and writing as comprehensive a research as possible. As this dodge turned out to be incorrect, I had to reread the articles with a different purpose in judgement - the identification of the root causes. As none of the articles accessed or handed out as part of our pattern readings outlined the root causes for the failure of retail chain internationalisation projects, I had to reflect upon the various causes, settle correlations mingled with them, and relate them back to theory. Not only did doing so give me a deeper understanding of the problems confronting the internationalization of retail chains but, it gave me a better grasp of theory. Accordingly, the very nature of the assignment, and the supposed imbalance between word limit and the vast array of causes for fail ure, were learning experiences in themselves. As my initial approach had been incorrect, forcing me to reread each article more than once, I gained a greater familiarity with the different writers in the field, to the extent that I was able to compare the worth of each. While not claiming that any of the writers or theorists whose material we studied lacked bone marrow or value, I personally found the most informative, hence more valuable, to be Brown and Palmer.

Analyze Alternative Exchange Rate Regimes Essay Example | Topics and Well Written Essays - 500 words

Analyze Alternative Exchange Rate Regimes - Essay ExampleFlexible modify rate constantly moves back and forth. Most of the country of the world keeps US dollars as a al starting time for funds against their own money. When we mean flexible supercede rate of a countrys currency, we consult its value with reference to US dollar. Change of international value of the dollar lead affect the change over rate of countrys currency against the dollar. There is no perfect model (Wray, 2011) to predict the work of international value of US dollar. There is no perfect model that rouse predict exchange rate of a countrys currency against US Dollar. Flexible exchange rate has advantages self-sustaining monitory insurance policy, promotes economic phylogenesis, promotes international job, and increases international liquidity.Government operating with flexible exchange rate does not undertake responsibility of currency conversion. Government does not need to fear that it will run brea k through of hostile currency reserves. In case of using flexible exchange rate monitory policy of the country is not limited or affected by the economic conditions of early(a) country. Thus, it promotes economic development leading to full employment. Since, government does not control the exchange rate, restriction on international trade is removed which contributes to free moving of capital among countries. Flexible exchange rate removes the necessity of keeping foreign exchange reserves thus, increases international liquidity of the currency.In a fixed exchange rate system, the currency has a target rate based on other currency or basket of other currencies (Wray, 2011). This is how government is controlling value between two currencies. If the government let the currency float it can trigger domestic inflation. Government will be printing paper money, and its monitory policy will be affected, as well as the job market. When export and import elasticity is extremely low (Wray, 2011),

LOVE Enhancing the Marketing Plan Essay Example | Topics and Well Written Essays - 1500 words

LOVE Enhancing the Marketing formulate - Essay ExampleMcDonalds has over 14,000 stores in the United States and 32737 overall (Jargon, 2011). One of the strengths of McDonalds is its full pattern of food items in the menu. The flake strength McDonalds has is its outstanding financial performance. In 2010, McDonalds generated total revenues of $24,075 billion and net income of $4,946 billion (Aboutmcdonalds, 2011). The third strength of McDonalds is its outstanding customer reach. McDonalds serves over 64 million customers daily. The main weakness McDonalds has is the high fat content of around of the items in its menu. The second major competitor in the food industry is thermionic tube. subway system last social class surpassed McDonalds as the fast food restaurant with the most franchises worldwide. Today underground has 36,671 stores across 99 countries (Subway, 2011). Subway has multiple strengths that have made this franchise a complete success. The organization has a tr emendous decision maker management team. During the last decade the franchise has been growing at an outstanding rate. The second strength of Subway is the quality of its food. Subway meals are low on calories and low on fat. The third strength of Subway is the fact that comp whatsoever lets its customers customize its sandwiches. The fourth strength of the company is its outstanding advertising. ... The major strength of pizza pie food trucks is the products appeal. Pizza is the favorite meal of Americans. The average American eats 46 slices of pizza each year (Mamadelucaspizza, 2007). The second strength of pizza trucks is competitive pricing. The con of the food cooked in pizza trucks is its extremely high fat content. 2) Thoroughly discuss how you plan to differentiate your company from the walk-to(prenominal) competitor and why? The closest competitor to 360UP is pizza truck vendors. 360UP will utilize a variety of strategies to differentiate the business. One of the most im portant strategies that the company will utilize to differentiate itself from mobile pizza trucks is having a gourmet quality product. 360UP is a mobile fast food restaurant serving cuisines with silklike flavor combinations - American-Asian cuisines, Mexican-Asian food, Thai-Mediterranean and so on. The unique blend of different flavors all over the world will be served in affordable and easy to eat meals. Unlike pizza, the food served at 360UP is healthy and nutritional. A second differentiating factor that 360UP will utilize to outperform the competition is innovative marketing practices. The advertising initiatives of 360UP are going away to help the company reach its marketing goals because more potential customers are going to realize of the existence of the firms products and services. 360UP will utilize social websites, such as Facebook and Twitter, to communicate with its customers. Whenever the truck moves to any location, fans will be able to follow the movement of the food truck through Twitter. 360UP will follow up socially conscious promotions, such as offering all senior citizens a 20% cut from the entire menu. Senior citizens have high disposable income because they

Medecine Personal Statement Example | Topics and Well Written Essays - 750 words

Medecine - Personal State ment grammatical caseI exuberantly thought I would be showing my companions a wonderful people of fireworks and they forget be thankful they were with me.Nevertheless, my enthusiasm turned into a nightmare when our eyes started to burn. We bawled our eyes out because of the fearful event and as a result of the tear gas fired by the army. I right away turned back, pulling my brother and cousin who were al translatey shrieking. As the older soul among us, I strove to collect my wits intact. I took my brother and cousin home. I went out again with a purpose in mind. On my way out, I saw several women, children and elderly people crying and screaming by the roadside as policemen scoured the area, striking civilians who fought. There were fear and cries of anguish all around and the sight was just unbearable. Covering my eyes with a cloth, I went to the nearest vegetable shack. I once read that onion bulbs can be used as protection against tear gas and so I bought as many as I can carry. I cut the onions in half and hand them to my family and some people who were suffering, crying for help outside our home. I instructed them to squeeze the onions near their eyes so that the gas released from the onions will irritate their eyes and help get rid of the tear gas.When I was trusted that my family members were safe in our house, I went out to see how things were going outside. There was chaos everywhere. Policemen were checking every persons belongings as they tried to go home safely, vehicles were stopped for hours for the policemen to complete their inspections and those who fought against them were hurt. Masked, uniformed men were scattered around the area. They had shields to protect themselves from people who protested against such inhumane actions. Behind them were tanks where tear gases were expelled from. The army was in stark contrast with the unarmed civilians who wanted nothing but to stop the bloodshed and live peacefully. all-fired victims, destroyed cars, suffering and angry people, women

GENDER macroeconomics Essay Example | Topics and Well Written Essays - 3000 words

GENDER macroeconomics - Essay Example uncomplete the individual nor gender has been a main concern of macroeconomic policy or macroeconomic theory. It is in like manner clear that gender is ignored in the majority of the conventional means of macro-economic behavior that ar deterrent example of the manner in which individual women and men are affected by macroeconomics (Seguino, 2010 p1216). Individual economic indicators are rarely referred to with macroeconomic language macrocosm un-gendered and impersonal. In addition, the sex based labor division is rarely mentioned in macroeconomic policies. Although the policy impact on functional categories of actors in the economy like investors, savers, sellers, and buyers merchantman be identified in debate on macroeconomic policy, absence of gender-specific references suggests that it is assumed to have an commensurate effect on men and women. Literature especially that covering women in developing nations shows that this is not so . bringing a Gender Perspective into Macroeconomics Conventional policy frame lams on the economy are ignorant of non-market work like voluntary, community work and unpaid plow work. These activities are normally taken for granted and rarely discussed in monetary or fiscal policy. Rather than being considered as economic activities, these are archetype of as social roles. However, these are economic activities because they need the utilization of scarce resources, as well as because they give vital inputs to private and public economic sectors. Unpaid care work can be described as a tax in kind levied on domestic sectors so as to reproduce the economy with the tax paid mainly by women (Elson, 2011 p240). Unpaid work can be incorporated into macroeconomic policy making through viewing national output as being a product of the domestic sector, the public sector, the private sector, and equally important the voluntary sector. Wealth intromission in a country is dependent on output from the tetrad sectors. At times, policy makers turn tail to assume that the sector that creates wealth is the private sector with other sectors spending that is produced by the private sector. However, these four sectors depend on each other. The private sector cannot create wealth for use by families, the governance, and the communities if these communities, families, and the government do not create wealth, in turn (Elson, 2011 p241). In particular, unpaid care by women, as well as voluntary work, proves vital for the creation of social and human capital. There are innate differences, of course, between looking after ones own children and parents and being paid to care for children or quondam(a) people as an employee for the private and public sector (Elson, 2011 p241). This difference is not personal in nature. The costs for the care given to children and old people in the public and private sector appears in the national accounts, being taken into consideration in decisio ns on policy. However, the costs regarding unpaid care for children and old people in domestic sectors are not reflected in the national accounts and are, therefore, not accounted for in decisions of policy. However, this care imposes energy and time costs on those who do

Superman, Thor and Batman Essay Example | Topics and Well Written Essays - 2000 words

Superman, Thor and Batman - prove ExampleStudying these characters, how they were created and even the period when they were made, one suffer discover the reason behind their insertion and possibly have a better under put forwarding of the culture during that time. In America where one can find the movie capital of the world, topnotchhero fans have tried to interpret what these characters, specifically Superman, Batman and Thor may want to stand for in relation to their homeland. Superman is one, if not, the most famous superhero of all time. The characters popularity reaches outside the joined States. At costume parties or childrens birthdays, the Superman theme is always a favorite. There is something in the mans personality and overall appearance that has made nation, especially Americans, a fondness. It is no delight in then that Superman who fights for Truth, Justice and the American Way has been believed to symbolize America more than any separate super figure. The Super man everyone today is familiar with was supposedly influenced by not only one however several figures in the lives of then-teenage creators Jerry Siegel and Joe Shuster. A storyteller and an artist, respectively, Jerry and Joe, initially created an image in the likeness of philosopher Nietzsches Superman. ... Hugo Danner, a fictional character with superpowers in a book the boys were fond of, was said to have given inspiration to Supermans strengths. There was also the likeness to the biblical figure Moses. The deliverer of the Jewish multitude (Siegel and Shuster were of Jewish origin) was also left by his parents to save him, adoptive by others and lived a double life. few people say that mild-mannered Kent and the indestructible Superman were a representation of the Jewish peoples meekness and their hope of saving their families from the Nazis. Everyone knows the story of Superman. An alien sent to Earth by his parents, the boy is adopted by the Kents, a middle-class couple w ho lives in the countryside. The adoptive parents raise him without encouraging the use of his marvelous powers. As an adult, he is depicted as a humble, unassuming and shy newspaper reporter. He wears black, unfashionable, restorative glasses and walks with his shoulders slouched and his hair parted to the side. This is Clark Kent, Superman in his human form. At the sound of trouble, Clark changes into a charming, physically impressive and powerful man who helps anyone in distress. Although he appears to be invincible, he is weakened by kryptonite, a kind of stone that comes from, ironically, Supermans own home planet, Krypton. Superman can be viewed as an epitome of Americas dominant figure in the world. Similar to Superman, the country is the current super power. It uses its resources and strength to protect its own and the other countries, big or small, who ask for help. It does not condone nuisance doings. The world was witness to Americas strength when it dominated in wars a gainst Japan, Korea, Spain, Great Britain and Iraq. Like how people in Metropolis look up to

Investment In Social Media Research Paper Example | Topics and Well Written Essays - 1750 words

Investment In Social Media - Research Paper ExampleAs such, business owners and online shoppers are finding it irresistible. However, even as more business owners continue to use sociable media for business, they face the challenge of touchstone the time they should consume online and assessing the value of mixer media investment (Ghali, 2011). Specifically, business owners escape the knowledge of determining the Return on Investment (ROI) with respect to neighborly media investment (Burg, 2013). This motif seeks to conduct ROI in perspective of hearty media and equally draw the coitionship between social media, E-commerce and social commerce. Moreover, the paper will also discuss marketing with social media. It is quite clear that business owners admit various challenges with respect to investing in social media. Among the social media challenges they face include privation of time, lack of knowledge on how to determine the return on investment, and absence of social medi a operational skills. Nevertheless, determining the social media ROI remains as the fundamental problem to intimately business owners (Kelly, 2012). In addressing this challenge, we should first define ROI. ROI is the most common profitability ratio that establishes the efficiency of an investment. In this context, ROI will flyer the returns from a social media investment. However, it is genuine that calculating ROI is difficult, may not be perfect, and depends on the applied returns and costs. Actually, there is no universal look of measuring the ROI of the social media commitments (Kelly, 2012). As such, some business owners tend to count how many Facebook fans and Twitter followers they have or how many retweets and likes they enjoy. However, this may not be an effective measure of ROI. We can measure ROI using metric tools that foster conversion measurement andoptimized CPM, which enables Facebook ads to reach the target audience (Burg, 2013). This enables the investor to know who clicked through their ads thus enhancing future business planning. In addition, we can measure ROI by analyzing interactions by multiplying the number of accredited likes by the number of friends of those likes witnessed the action. This defines how far the advert went. Moreover, we can analyze traffic to determine the ROI in social media efforts (Harden & Heyman, 2011). Indeed, different social media understand the business owners need to evaluate their ROI in social media and thus there is a provision for built-in analytics tools for following engagement, likes, and shares (Burg, 2013). This helps the marketers to determine how often people find the marketers page through the social sites. For example, on Facebook, one can analyze the comment to like a ratio of posts while on Twitter, one can analyze the retweets to tweet ratio. Notably, the higher the ratios, the higher the ROI is. In addition, we can analyze the website analytics against pay per click or the average co st of those PPC campaigns per person in relation to the free social media placements (Burg, 2013). This derives a clear picture of the effectiveness of the social media investment. Another mode of measuring ROI is by determining the number of people that has a potential of interacting with the marketer while using the social media (Ghali, 2011). This enables th

Academic Papers Essay Example for Free

Academic opus EssayAcademic cover are evaluated by professors to determine if a school-age child passel demonstrate extensive knowledge on a particular subject content. Most professors require and grade students news subject publishers based on sic spelling and punctuation. They a homogeneous expect a paper to contain no grammatical errors. An academic paper likewise demands that a student follow a certain format when writing the essay. Thus, a paper that comprises m both errors sight result in a lower grade that an individual expects or raze deserves despite the fact that the content and research are excellent. However, due to time constraints and numerous taploads that a student handles on a daily basis details such as spelling, punctuation, format and grammatical errors becomes little of a concern. But these are the criteria that a paper is graded on. Therefore, these matters should not be overlooked. Application Papers An application paper is one of the most cru cial aspects of applying to a university or college. This is because it contains data that reveals the insights, beliefs, values, goals, background and until now upbringing of an individual.See much Experiment on polytropic process EssayTherefore, universities clearly take it into consideration. It is consequential to have an application paper that is flawless. This means that spelling, punctuation and grammatical mistakes are not evident in the paper. This is because a well-written paper does not contain all of this. As a prospective student vying for a spot in the freshman class of a particular university, an outstanding application paper ordain definitely set you apart from other applicants. Therefore, a person should en surely that his or her application paper is presented in the best manner possible.Manuscripts/Articles Manuscripts are any printed swear out that you want to be published. Examples of manuscripts include formal correspondence, legal and financial papers, technical briefs, poetries, editorials, reviews and case reports. Information about an organization or an individual is also considered a manuscript. They are usually used as a primary source. Therefore, accuracy and error-free work is extremely valued. On the other hand, articles are usually a page or two of detailed information about a certain subject. Articles are written for a newspaper, magazine or a entanglement site.Our editors bequeath systematically look over any manuscripts and articles that you want to be reviewed. Therefore, the utmost quality of your work can be definitely achieved. Fiction Writing fiction can be time-consuming and a writer pull up stakes mostly focus on leaveing the appropriate word choice and forge sure that ideas are flowing properly. Thus, at times a writer may neglect and pass away to notice errors while writing and editing the fictional work at hand. Other times, writers feel that they cannot ram home or put into writing all the thoughts that are inside their mind. Also, writers block is experient even by the best writers.Therefore, it is comforting to know that there is a assist available that can assist fictional writers with any writing needs and styles that they want. Websites Webcontent writing is not an easy task to do. For an uninitiated writer, it can be daunting, challenging and downright terrifying. When you are setting up your website, you want to make sure that you hire a professional writer or service that leave alone meet and even go beyond your needs. An exceptional service will demonstrate this by translating the companys mission, vision and goals in a clear and error-free manner.A phenomenal service can certainly deliver information that will sustain the interest of site viewers, which will result in people coming back for more and numerous visitors flocking the site on a daily basis. Thus, it is vital to avail of a webcontent writing service that will ensure that your website will present easy to read information in a professional, comprehensible, candid and error-free manner. Speeches/Presentations Presenting information to a crowd of people is usually a nerve-wracking experience. You want to give a speech or presentation that is memorable, informative and captivating.At the same time, you want to make sure that you convey it in the right way, meaning the deli very(prenominal) of your speech or presentation lacks any possible errors. However, groovy speakers may not necessarily be the best writers around. Thus, it will be wise to utilize a service that can generate an unforgettable speech. This kind of speech will communicate a very lasting message that is highly entertaining, thought-provoking and direct to the point. Business Personal Letters Business earn are important because it is one of the quickest ways to develop rapport and persuade a potential client to avail of your companys product or service.Therefore, a business letter should be polite, concise, strai ght-forward and error-free. A well-written business letter will instantly impress a potential client and will definitely present your company in the best way possible. Hence, a service that can give business letters that are eloquent, personal and professional will definitely boost your companys image and sales. On the contrary, personal letters reveal information about an influential or loaded person. Correspondence like this is kept by some academic institutions to give insights on the persons life, activities and achievements.Personal letters are also found in some autobiographies. It is crucial to leave matters like these to the experts. Thus, a professional service can provide assistance and equip you with qualified editors at your digit tips. Formatting Formatting is a vital process in any written work. This is because it helps in organizing ideas clearly. It also presents information in a comprehensible way because ideas are easy to follow, which leads to an apparent unders tanding of the matter or topic being discussed. Formatting usually includes the size of a font, the type of font, indentation and margins used.It also consists of arranging and presenting information of several paragraphs in a unifying manner. Thus, without a proper and concrete format, any type of printed information will seem like a bunch of text that has to be decode in order to be understood. Editing/proofreading Editing, also known as proofreading, a written work is usually the final process of any writing endeavor or task. Editing is done to make sure that the work lacks error. Thus, editing will normally check spelling, punctuation and grammatical mistakes.Once a mistake has been detected, changes can be made to correct it before the work is published or submitted. It is an immanent practice because people tend to overlook minor details and violate major writing rules. A well-conducted editing shows a well-constructed work. It also presents to the public a writer that is pro fessional and eloquent. Therefore, it seems like any written work is not complete without undergoing this process. Editing Review Editing should be done by professional editors. Professional editors have years of experience.Therefore, reviewing any written work comes naturally to them. Also, their feedback will be valuable because they will automatically notice aspects of your writing that needs improvement or drastic change. Thus, they can best advice you on what steps to take to ensure that your writing can be enhanced. We cannot stress full the importance of finding a service that will provide you with qualified and professional editors. This is because professional editors will aid you to have a finished paper that is above average, if not exceptionally done.

Epistemology Essay Essay Example for Free

Epistemology Essay EssayDescartes uses epistemology and metaphysics to frame his famous cogito argument. save in outrank to understand how that works, first, we mustiness discuss the differences among an epistemic and a metaphysical interrogate.Epistemology is a facet of philosophy interested in friendship. And an epistemological question is a question concerned with something relating to knowledge, apprehension of knowledge, knowledge- knowledge domain correspondence, or the origins of knowledge. What is knowledge? Is knowledge level(p) doable? If so, how do we get it? Does knowledge correspond to realism? How do people acquire knowledge?Is it from the world or from our experiences in the world or do we have it before we experience the world?Metaphysics is a division of philosophy interested in figuring out exactly what be is. basically any kind of question well-nigh what is, natural or supernatural, including science and religion, is a metaphysical question. some(p renominal) of their perennial questions are what is the difference between particulars and individuals? Is there a reality out there? What is reality? Is there a god? What is god? Is free will a possibility? Is change possible? What is identity? How much control do agents have control over their actions?And though these two philosophies convergence in some places, they have three major differences. First, epistemology is almost always focused on being a living thing, because even if one investigates whether or not knowledge corresponds to the world, an agent is still requirement to see uncover the knowledge there. Second, metaphysics is very often focused on the differences between things, and while you could bespeak the question Is there such a thing as knowledge? in both an epistemological and a metaphysical context, your answers could be very similar, but will likely be different.Theyd differ because epistemologically, intercommunicate the question will usually break down int o questions about the justification for beliefs and knowledge whereas a metaphysical question will focus on locating the conditions to declare knowledge existent. Third, epistemology with very little expulsion is focused on human beings metaphysics in its very nature is about everything including human beings.But, metaphysics and epistemology have a lot of similarities. One particular way both epistemology and metaphysics can be approached is mind/pure thoughts and consistence/material being. And this is how Descartes approaches it in his cogito argument.While looking for the ultimate grounds of knowledge, Rene Descartes came into despair because nothing seemed grounded and it was as if the Empiricists had won. But then a brilliant revelation finally dawned on him no matter what, in order to have any experiencein order to behe must think. He says that even if its the case an evil deceiver do up the universe just to trick us, and everything weve ever known is an illusion, we must exist as mood things in order to be deceived (otherwise we wouldnt be able to be deceivedthings that cant think, e.g. rocks, cant be decieved). In fact, if I didnt think I couldnt do anything or have any experienceI wouldnt existDescartes method uses a very interesting train of logic. First, he takes a metaphysical stance nothing is real. Next, he looks for things he can trust as real. This step uses epistemology (systematically verifying the contents of his knowledge) to ground a metaphysical question (what is real? What am I?). (So, its not a big surprise he ended up finding an epistemologically grounded first truth.) Finally, he uses a thought experiment, the evil deceiver, to uncover his first truth I must think in order to exist.Once he formulates the cogito, he uses it to argue the metaphysical layer that mind is separate from the body. After all, thoughts arent tangible, temporal, or destructible, whereas a body and things in the world are in space, exist in time, and can be destroyed. So, because of this, he makes a sharp metaphysical distinction between the mind and body, leaving philosophic room for religious beliefs like the afterlife and answering some questions about the mind.So, for Descartes, what I am is a thing that thinks because epistemologically, there cant be thinking without an agent to think. (And by thinking, Descartes really means understands, grasps things, has beliefs or knowledge.) Because of this, he thinks that I am separate from my body, which is a metaphysical claim. So, his idea of mind-body dualism needs both metaphysical and epistemological claims in order to function.

Human Resource Management Essay Example for Free

Human Resource guidance EssayThe manner in which an organization handles its employees at the place of work is important as it determines its succeeder rating (Deckop, 2006). This is because human resources constitute any organizations most valuable assets. Among other issues, anteriority ought to be given to ethical and allow issues when dealing with employees. Complaints and general problems ought to be handled c arfully, and in accordance with the profound and ethical provisions.As such, human resource four-in-hands ought to be well versed with employment and workplace laws solely need to use their discretion to be active ethically when dealing with people. This is because what is ethical does not always believe it is legal (Deckop, 2006). The Ideal Legal and Ethical Hiring Practices There are federal laws that govern hiring of mental faculty by organizations. For Greenhill Memorial Hospital, the conflict between fasten and his supervisor enkindle be resolved by a careful examination of the ideal legal and ethical practices of hiring.The first off area of inte emit as uttermost as legal issues are concerned is that it is illegal to discriminate anyone during the hiring process (Querin, 2009) As such, should Brads claims that he is being discriminated against on the foundation garment of his gender and sexual orientation be confirmed as true, then his supervisor is liable for criminal charges. This is in accordance with the provisions of Title VII of the courteous Rights Act which prohibits disagreement base on color, race, sex, religion, and nationality (Guerin, 2009).It is therefore critical that Brad is given a funfair chance during the selection process. Another legal requirement when hiring staff is that there ought to be a commix of different people as opposed to a homogenous workforce (Guerin, 2009). The law, on this basis, requires that hiring companies make advertisements for the vacancies they exact and carry out a fair se lection process based not only on qualifications but also on the need for nourishing a heterogeneous workforce.The organization is then expected to maintain a record of all the applicants for a given position, the number of those who qualified and those who failed, as well as the reasons for their failure (Guerin, 2009). This helps to ensure that the process is fair and legal. There has to be no focus on circumstantial attributes of the person in making such advertisements except that the need for the applicant to be qualified.That is why the hiring representation is necessitate to give reasons for rejecting certain applicants and their personal details also ought to be made available. For instance, if indeed a friend to Brads supervisor is hired eventually, the supervisor, in the event of an investigation, will be required to give the reasons why the friend was hired as opposed to the others who inter skylineed for the position. In this case, Brad ought to submit an exertion f or the job and wait for the results of the application.In the event he fails to lay out the job, he has the right to file full-dress complaints to the Equal Employment Opportunity bursting charge (EEOC) that is charged with the responsibility of ensuring that there is no form of discrimination at the workplace based on issues like age, gender, disability, race, among others. In the event that there are threats to Brad as he claims, then another agency, individual, or organization can file the claims on his behalf so that the hiring process can be investigated. If the claims are investigated and found to be true, Brad can be even off in different ways, including being hired for the job.Ethically, it is unethical for Brads supervisor to inform staff under her of a vacancy when actually she has already filled it up (Deckop, 2006). Even more unethical is that she has filled it up with her own friend. It is also unethical for her to fail to let Brad, who has worked in the job for ca rdinal years and is obviously better qualified, to shake the job. Even more unethical is the fact that Brad is rattling in need of a morning shift job as he is going to have to give up his evening shift job because of his other commitments.Obviously, any ethical supervisor would view his case as a deserving one (Deckop, 2006). However, legal issues ought to always be given precedency over ethical ones (Deckop, 2006). For instance, there has to be proof that no-one else is qualified for the job before Brad can be considered on ethical grounds. The law usually does not use ethics to determine the overdue process. Ethics remains the preserve of the individual people dealing with the process and cannot be cited in legal proceedings (Deckop, 2006).Brad also ought to understand that he is not supposed to make allegations based on rumors only. He also has to understand that he has the legal right to complain to her boss about work-related problems without panic of being dismissed or p unished. Ensuring Legal Hiring As the HR manager to whom this case has been reported, I would first ask the supervisor to make available to staff under her the Equal Employment Opportunity Commissions rules and provisions for hiring so that they can be better placed to understand their legal rights on hiring, discrimination, and dismissal (Guerin, 2009).Then I would require that the supervisor advertises the job in accordance with those provisions. A mention issue is that superficial attributes like age, skin color, gender, or sexual orientation ought not to be recrudesce of the requirements because any person can qualify to do the job. After hiring, I will require that the supervisor gives the reasons why whoever gets the job got it as well as why each of the other unsuccessful applicants failed to get the job (Pozgar, 2009).All the reasons must never have any element of discrimination as the basis of decisions made. Termination and Retaliation It is the right of an employer to f ire staff when one so requires. However, it is illegal if such actions are based on reasons that are illegitimate (Dinterman, 2003). For instance, it is wrong for Brads supervisor to sack him based on his complaints about something. It is legal for employees to complain to their employers about the issues that concern them. Retaliation is not allowed and constitutes discrimination.Therefore, Brad ought to be helped to understand that a supervisor cannot retaliate against him for making official complaints. Neither can he be terminated on such a basis. Retaliation is an offence that is usually treated as an act of discrimination because retaliating is essentially acting against someone based on personal reasons as opposed to legitimate issues affecting the organization. Acts of revenge usually overrule any other issues that the employer might have done to pardon any disciplinary measures by the employer (Deckop, 2006).For instance, even if what Brad heard was baseless and only rumo rs, any retaliation by his supervisor upon his reporting or complaining will overrule any of his faults. Finally, Brad ought to rest assured that the law of employment protects everyone the employer as well as the employee (Guerin, 2009). In this respect, he ought to understand that a unilateral decision by his supervisor cannot be effected without the involvement of the human resource manager and other relevant management staff.

How you define the term ‘profit’ in terms of the changes that Hussain adopted to move one business to another Essay Example for Free

How you restrict the margin profit in terms of the alternates that Hussain adopted to move one stage business to an different EssayQuestion 8 How you define the term profit in terms of the changes that Hussain adopted to move one business to another?The term profit that Hussain earned when he changed from one to another business is the result of success as he willing to take chances and risks. He started from zero and his creative business minds be the ladder of sucess to him. A rush of challenge that he had faced make he became a broad entrepreneur nowaday. He had struggled very much to expand his business in other word to change and overcome his miser adapted circumstances. We discharge think the profit that Hussain gained from his small business as chocolates hawker to became an entreprenuer is started with his first subaltern step. He started the business with exchange chocolate at the market for the beginning of his business is because he pauperism help his fami ly. As the bread earner replaced his illness father, he must search income to support pukeonic needs of the family. He is lucky because although omans economy grow at thelower level those day, his small business still growing faster. But, due to the rising price index, he had difficulty to make ends meet. This difficulty had act as him to another business which gave him more profit than the profit of chocolate sale. He found a natural avenues in business by started selling oblige. When he make a comparative analysis among the two product, chocolate and accommodate, he realized that the percentage profit he gained by selling a concord is very high than selling a chocolate. He use this impregnable opportunity to change his business from a chocolate hawker to become a bookseller. So, he gained more profit. From this changes, we can break the profit that he had gained by changing the product. Then, Hussain not longer selling chocolate. He focused to the book sale. He had found a new way of a profitable business by selling book. But, he faced difficulty to bring in many book everyday and return with them the next day. This point leads him to find the alternaltive to solve this problem. Finally, he got a brilliant idea. He make a decision to qualify his late fathers steel workshop where are had rented to become a bookshop. He soften to convince his uncle that idea and because his sophisticated way of looking at thing differently made his uncle majestic and agree with him. So, husin managed to open his own bookshop and it became the first bookshop in the village. he was the sole book seller at his village and this situation had bring him to became a sucess book seller at the village. So, we can see the improvement that he had done by change the wayof his business from a book hawker to became an owner of bookshop. Hussains teacher had make he thought a new great idea.It started when his teacher gave him a mission to buy some gifts at the market. hussain brought the required gifts as his teacher pronounce but with a cheaper price. Another teacher heard about that and asked him to do the aforementioned(prenominal) ones. This condition made he think that he should selling the same product as the teacher want. This idea bring him to provide products that were used as gifts such as pens, pencils, notebooks and other schools needs. Since that, he became familiar not only at his school but also in other schools. He able to explore more opportunity in businees by convinced the school to buy from his bookshop. So, from this we can see that he was success in converting the bookshop concept to became more wide concept. Hussain again change his business. He sold his bookshop with high price then he opened a new company. He established a new company for office supplies not far away from the bookshop. This is a good techniques for him as a alternative to reduce the be at once increase the profit and income. Because the purchaser of booksho p can not go through the business challenge, he failed and unlikeable the bookshop permanently. Hussain closed the new office and reopened the bookshop. He relocated the office that he had closed in the bookshop for religious service wholesale. But the bookshop still served individual customers. So, customer can buy from the bookshop and at the same time, the wholesale buyers can see the product and test them before placing order. He can reduce the cost facilitate his work. Finally, hussain succeeded to convert his bookshop into a big company for office supplies. With the new technology reasonable entered the country made his work more easier. He started provide new office equipment suah as printers, photocopies and other related devices to the customers. Then, he became a major supplier of various stationery and office suplies. His company was actual with very advanced and he became an icon for leadership and entrepeneurial fields. We can see the high profit that hussain gained when he convert his bookshop into a big company. For the conclusion, from this case, Hussain who is the Sultanate of Oman have proved that hardship make people stronger. He proved that people can earned more profit if they are wise in fetching opportunity and willingness to take risks in business.

Fashion for a cause Essay Example for Free

figure of speechulate for a puddle Es evidenceHaving a ribbon on your protrudefit to adjudge a cause is a thing of past. Today a note urgencys to be much deeply elusive with different sociable causes as well as put up us with trendable frock. But what is the radical motivation for a corrupter in this scenario? Does he profane such products because he wants to support the affectionate cause behind it or because of the product itself and the brand name it carries? Is it just a onemagazine spoil? Is the consumer completely awargon about the social line the product is scarpering for? Are the Indian customers coiffure to adopt such brands? Objectives 1. To netherstand if on that point is a direct relationship between the social concern factor and the brand equity of the product. 2. To know the primary motivation of the demoralizeer of such brands. 3. To check the brand loyalty of these consumers for such brands. 4. To check if the consumers be awargon of the s ocial concern around which the product is organism promoted. 5. To check if the consumers in India be dress to adopt such social brands. 2 CHAPTER 2 3 Review of Literature (Fernandez, 2013) It is not how much we tumble, simply how much relish we put into giving, wise actors line by M different Teresa.In todays world that is fuelled by money, it is endearing to find mess who try to fuel the world with love and so, it is in this nature that companies have sense experienceted to verge toward campaigns themed with more altruistic giving. In the past few classs there have been a trend towards mixed noble causes charity make upts, concerts, and other philanthropic endeavours brought about by various companies in a amount of industries. There are withal a wide a number of advocacies that include AIDS, HIV, spatecer, global warming, frolicsome proficients, and many others, in posit of charitable donations.And objet dart the whole idea of fashion-brands-going-the-extra-mile -for-a-better-cause may give us the warm feeling and a restored faith in humanity, there is still that quiet looming reminder that in the world of business, nothing comes free. ( eras of India, 2013) Fashion may be used to promote a cause, for example, to promote direct-headed behaviour, to raise money for a fuckingcer cure, to raise money for local charities, for example a new Protective Association, (Martin, 2013) or to raise donations for a childrens hospitals.(Sultan, 2011) Most tribe do not take the time to donate to the charities yet a small donation can make a very forged difference in another persons life. The most important aspect of donating to charity is the fact that you lead be helping out a needy person get basic human necessities improving a life in the process. In todays busy life not many plurality take out time to make donations and do charity work but allone has time to buy new clothes and if buying these clothes can help someone in need wouldnt that be worth it?(Singh, 2013) The global appeal and charitable nature of stores like creation Human not only gives a unique shopping experience to the customers, but everywherely gives them satisfaction of doing earnest. The idea of pastime a film star always appeals to the masses. (Khan, 2013) in all fashion labels are about looking enough(a), world Human is also about doing good. (Beig, 2013) Wearing Being Human means you look good, do good because you help slew by the simple act of slipping on your clothes all(prenominal) day. (Mandhana, 2013) The Being Human line is designed to offer comfort, quality and style while supporting an endeavour of good cause. (Chase, 2009) In a study of how a clothing brands affiliation with a social cause would affect buyers spending habits the research team conducted a plenty of Generation Y college students to find out how their support of an existing line of apparel, 7 For All Mankind, might change should the brand begin campaigning wit h, say, dresser Cancer Awareness.The study reported that both college men and women would hold such brands to a higher valuate in general, and 89% would likely switch from Brand A to Brand B if Brand B was associated with a socially/environmentally focused cause (assuming price and quality are held constant). Additionally, 72. 4% verbalise they had by design purchased a brand name product due to the fact that the brand was affiliated with a cause they agreed with. 4 (Markson, 2012) Purpose is being integrated into selling struggles in more accommodative ways and with favourable consumer response.According to Markson, the marketing world is coming to an understanding that purpose must fill as much weight in crafting an useful ad campaign as the traditional four Ps of Marketing Price, Placement, Product and Promotion. In the United States, after quality and price, social purpose (at 47 percent) ranks higher as a purchase motivator than brand loyalty (27 percent) and design and innovation (26 percent). In addition, if a brand of similar quality supports a good cause, 75 percent of consumers claim they would buy it and 76 percent claim they would recommend and share positive experiences about such a brand. 62 percent of U. S. consumers say they would also switch brands if a brand of similar quality supported a good cause. Finally, U. S. consumers willingness to actually promote a brand that supports a good cause jumped 19 percent from 2008 (47 percent) to 2010 (66 percent). (Barkley Cause Survey, 2010) A full 88 percent of American men say it is important for a brand to support a cause. Such a finding points to a new masculine paragon taking hold, an evolution beyond the bad-boy tough guy ideal. American men are comfortable with having a good heart.Maybe they dont want to wear it on their sleeve. But they do want to contribute by their purchases, and in fact a majority demands it, 55 percent of men said they would switch brands from a company that di d not support a cause to one that did. (Storm, 2013) Fashion is fun, but sometimes its more than that. Certain brands answer to a higher calling than simply making shoppers look mythic and consumers seem willing to pay extra for it. According to Nielsens Global Corporate Citizenship Survey, 46 percent ofconsumers are willing to pay more for products and services from companies that give back to society. (Nielsen, 2012) New findings from a Nielsen survey of more than 28,000 online res kittyents from 56 countries around the world provide fresh in visions to help businesses better understand the right audience for cause marketers, which computer broadcasts resonate most strongly with this audience, and what marketing methods may be most effective in reaching these consumers. In the study, respondents were asked if they prefer to buy products and services from companies that implement programs that give back to society.Anticipating a positive response bias, respondents were also asked whether they would be willing to pay extra for those services. For the purposes of this study, Nielsen defines the socially conscious consumer as those who say they would be willing to pay the extra. Two thirds (66%) of consumers around the world say they prefer to buy products and services from companies that have implemented programs to give back to society. That preference extends to other matters, too they prefer to work for these companies (62%), and invest in these companies (59%).A smaller share, but still nearly half (46%) say they are willing to pay extra for products and services from these companies. These are the socially conscious consumers, as defined by and focused upon in this report. Sixty three percent of global, socially-conscious consumers are under age 40, they consult social media when making purchase decisions and are most concerned about environmental, educational and hunger causes, according to a new study from Nielsen, a leading global provider of informat ion and insights into what consumers watch and buy. 5 6 Few of the brands I came across during my research2. 1 Sseko Designs Mission and Impact on Sseko Designs official webpage Sseko Designs uses fashion to provide interlocking and scholarship opportunities to women pursuing their dreams and overcoming scantiness. To date, theyve enabled 33 to continue on to University. They provide employment (along with adit to a comprehensive social impact program) to their team of 45 women in Uganda. And they do it all with a financially selfsustaining model. Issue 1 Female students, due to a lack of economic opportunity, are not able to continue on to university and pursue leadership positions in society.Solution 1 Sseko Designs provides employment during the 9 calendar month gap between high instill and university where high potential young women are able to earn and save enough money to pay for college tuition. 50% of their salary each month goes into a savings account that is not acce ssible until tuition is due. This ensures that their income goes towards education. This also protects the women in the program from the social pressure they often feel from their families to give away the money they are earning which can perpetuate the round of golf of poverty.At the end of each term, Sseko Designs grants university scholarships that match up to 100% of the savings each woman has make during her 9 month session with Sseko. Issue 2 In a patriarchal and male prevail society, women are not afforded the same employment and economic opportunities as their male counterparts. Although 66% of the worlds labour is do by women, they own less than 1% of the worlds assets. As long as women are not afforded educational and professional equality, complete poverty will continue to exist. Solution 2 For every clam a women in a underdeveloped economy earn, she will reinvest 90% of it into her family.Empower a woman and you authorise an entire community. In addition to provid ing employment to women working their way towards university, Sseko partners with women from all walks of life. Sseko employs university graduates who comprise the upper level management team. These are women that use their education, experience and voice to help shape their company. Sseko also works to provide employment for women who have aged out of the education system and have no other form of income generation. They partner with a local non-profit in Uganda that works with young women who have recently come out of the commercial sex effort.Providing stable, dignifying and fair wage employment is a key component to keeping women from entering back into prostitution. They believe that every woman has the capacity to end the cycle of poverty and that it can be done in a way that is fair, dignifying, honouring and life-giving. Issue 3 Although charities and non-profits play a alert and necessary role in all societies, sometimes charity and aid can play a electronegative role by enabling dependencies and damaging the local economies. Like any of us, our African friends need and desire opportunity, dignity, job creation and empowerment.Solution 3 Instead of treating the symptoms, they aim to address the deeper, underlying issues of extreme poverty. Although Sseko Designs has been built for the purpose of impacting a 7 specific social sector, they have chosen very intentionally to use a sustainable, self-sufficient business model to do this. Their hope is to help take a crap industry and fair-trade with the belief that a large component of economic development lies in the business sector. They believe in the power of responsible consumerism. Instead of competing for limited donor dollars, they hope consumers will think about the boloney behind their stuff. If they considered the impact that each product they consume has on the lives of those who produced that product and chose to see consumerism as a force and opportunity for positive social change, they b elieve the world would be filled with beautiful products with even more beautiful stories. 2. 2 orbit wearing apparel Line Everyone loves the smell of a clean t-shirt. Or the feeling of a new sweatshirt, soft. Or the look of a brand new outfit, confident and ready to conquer the day. Yet every day, millions of people around the world do not have a clean change of clothes. No options. No choice. creative activity Clothes Line is dedicated to helping them.World Clothes Line will match every item sold with a new item for someone in need. Therefore, when customers purchase merchandise for themselves, they also provide clothing for others. In January 2010, World Clothes Line was born. 2. 2. 1 Their Vision As given in their name, their vision is to clothe the world. At World Clothes Line, they give clothes to people who need them. Through the generosity of their customers and dedication of their team, they hope to fete their message and continually help others. Their shoot for the st ars goal is to shape an active clothing collection for every country of the world.2. 2. 2 Their Clothes Their styles are basic t-shirts, sweatshirts, pants. Their main concerns are functionality, protection, and comfort. The designs are unique. They find that most people are inspired by the world. Every World Clothes Line collection is designed specifically to reflect its countrys people and culture. World Clothes Line is a socially conscious brand. All items are manufactured sweatshop-free at fair wages with environmentally-friendly practices. 8 2. 2. 3 Why Clothes? enclothe is one of our most basic needs. It ranks among air, food, weewee, and shelter.Clothing provides protection from the elements, reducing the effects of sun exposure, wind rash, and frostbite. It also provides defence against dis slakes, many of which are spread by means of mosquitoes and other insect bites. Proper clothing contributes to cleanliness, comfort, ease of movement and overall health. The simple act of changing and washing clothes can prevent infection, chafing, pare spate disorders and the spreading of viruses. However, in cases of extreme poverty, clothing is often one of the first needs to be ignored. Statistically, more than one billion people in the world live on less than one dollar a day.Almost 2. 7 billion people (thats 40% of our population) survive on less than 2 dollars per day. In such circumstances, daily necessities like food and irrigate take top priority. Clothing, which can be reworn, therefore is reworn. Day after day. After day At World Clothes Line, they make clothes their number one priority. 2. 3 No cardinal Without N. O. W One At A Time No One Without weewee is their non-stop rush. Every product in a purchase provides clean peeing to one person for 25 years through a concrete Bio-sand filtration system and their partnership with zest repose International.Studies have proven that these filters effectively remove more than 90% of bacteria and 100% of the parasites make up in untreated pissing. Nearly one billion people lack access to clean water and each year 2. 5 million people die from contaminated water, 90% are under 5 years old. The World Health Organization has declared a planetary water crisis among the worlds poorest people. union has conditioned us to be overwhelmed with statistics and the quantity of need in the world. The easy thought process is to say theres too much and Im only one person.By taking one step at a time, one day at a time, one person at a time, theyre breaking down numbers and they believe in the power of one. 9 No One Without has aligned themselves with the Thirst Relief mission To overcome death and disease resulting from the consumption of contaminated water by providing safe, clean water to those in need around the world. 2. 3. 1 Why Water? The solution to the clean drinking water need is build in the concrete Bio-sand filter. The Biosand filter has the ability to produce safe, clean drinking water from both contaminated surface water, and ground water sources.As a result, the simple yet affective technology provides a long-term, sustainable and economical drinking water solution to those in poverty laid low(p) areas around the world. Thirst Relief International currently has Bio-sand filter placements in Brazil, Cameroon, Kenya, Rwanda, Tanzania, and Uganda. No One Without will follow Thirst Relief International around the globe on the quest for clean water. 10 2. 4 TOMS In 2006, American traveller Blake Mycoskie befriended children in a village in Argentina and found they had no clothe to protect their feet.Wanting to help, he created TOMS, a company that would match every meet of tog purchased with a straddle of new post given to a child in need. One for One. Realizing this movement could serve other basic needs, TOMS Eyewear was launched. With every pair purchased, TOMS will help give sight to a person in need. One for One. Over the past seven years, theyve listened and learned with every pair of new shoes given. With the support of their amazing network of well-favoured Partners and the continued support of their community, theyve reached this major milepost and proven that business can fuel good and sustain giving.They have seen remarkable results with shoe giving. tog are helping improve school attendance and enrolment. Theyre combined with screenings to combat malnutrition. Theyre given in corporation with medication to fight hookworm. Further, their model is one that can work beyond shoes. Since they launched TOMS Eyewear, theyve helped restore sight to more than 150,000 individuals around the world. And they look forward to finding new ways to help others. They currently make Giving Pairs in Ethiopia, Kenya, Argentina and China.Within two years, they will produce one third of their Giving post in the regions where they give them. By producing more shoes locally they will create and support jobs in places where they ar e required. They are testing production in India and are looking to expand manufacturing in Africa and other regions. In Haiti, they are in the early stages of getting production off the ground. Theyve also partnered with local artists to create a line of hand-painted shoes for their customers helping create and support jobs in a place where they also give. And theyre looking to offer more styles that feature locally produced textiles.Their sight giving empowers communities and supports sustainable eye-care organizations in the developing world. They work with locally based organizations that train residents to provide professional care. So its an investment in clinics, people and even local jobs. 11 2. 5 Common Threadz Common Threadz is a non-profit organization helping orphans unprotected children in developing nations to reach their full potential through the empowerment of the children, their caretakers the local grass grow community organizations that support them. 2. 5.1 School Uniforms for deprives Vulnerable Children This was the first initiative that Common Threadz created in 2008. For every t-shirt or bracelet that they sell from their Shop to Help Store, they give a school provide to an orphan or vulnerable child (OVC) so they can go to, or stay in school. Some of the children they care for had been refused schooling for not being able to afford a uniform. Uniforms are a requirement in most schools in Africa and they want to make sure that all these children have the pass off to go to school, make friends and learn so that they can reach their full potential.Since the inception of this program, hundreds of uniforms have been turn over over to OVCs. Typically a uniform will last a year and so there is an ongoing need for uniforms. As the caregivers they continuously work to identify the OVCs in need and as support for this program grows, they plan to hand over many more uniforms in the future. 2. 5. 2 Orphan and Vulnerable Children (OVC) M entor Program They currently operate a mentor program in Obanjeni, southwestward Africa. This program teams responsible and employed adults from the local community with orphans and vulnerable children (OVCs) as role models on a one-to-one basis.Each of their mentors supports many children, meeting with each child for at least one second per week. The mentors spend time helping with homework, chatting about personal hygiene, advising on healthy lifestyles and most of all, listening to the child. In some cases these mentors have come back to them to report abuse and a child has had to be locomote to a place of safety and the police and social workers are called in. The mentors are their ears and eyes in the community. The program has rolled out with many young children and setnagers benefiting greatly.Still in its infancy, this program has been a great victor and will be replicated and expanded moving forward. 2. 5. 3 The Feeding Program Common Threadz provides the musical acco mpaniment and nutritionary guidance for grassroots non-profit organizations in rural South Africa, such as Siyathuthuka Obanjeni, to provide daily meals to over 200 orphans and vulnerable children (OVCs) that they have identified in the area. Proper nutrition is a fundamental need for the children to grow and learn and although the government says that its a childs right not to go hungry, this is far from the reality for many thousands of children in South Africa.This program has boastful from its inception last year when caregivers began to cook three meals a week for children after school. Now an employed cook prepares a cooked meal every day for the children to eat after school and in April 2010 they started to provide high protein porridge for the children to eat on their way to school, as the teachers have indicated that it is very difficult for the children to concentrate when they are hungry. 12 Once again this program has much room to expand and reach many more needy OVCs but it would not be possible without the support of their customers. 2. 5.4 Shoes for Kids This program complements the School Uniforms Programme by providing new school shoes to bare radical children in need, namely orphans and vulnerable children (OVCs). School uniforms might give these children entrance to school, however many of them walk for up to four hours a day to go to school barefoot. A new pair of school shoes is usually the only new pair of shoes most of these children will ever receive and for most of them it will be the only pair of shoes they will own. All it takes is $10 to provide an OVC with a new pair of shoes so that they can go to school with confidence.2. 6 Threads for perspective What began as a small business manufacturing and marketing graphic tee shirts that were made exclusively from organic cotton, gave back to charity, and promoted a cleaner environment, or advocated for peace, has magnanimous into a complete lifestyle brand. They have never deviated from their primary mission, to promote a sense of responsibleness for those who share this world with us, but rather than simply broadcasting that message on the front of tee shirts, the company has incorporated those principles into their very existence. 2. 6. 1 How their locomote are sustainableThreads 4 Thought fabrics are made using the most sustainable materials possible such as organically grown cotton and polyester derived from recycled water bottles. Their fabrics are dyed using low impact dyes whenever possible often the water used in the dye process is purified and then reused rather than being discarded. 13 2. 6. 2 ingrained Cotton vs. stately Cotton ? ? ? ? ? ? ? Organic cotton is 90% less toxic than conventional cotton. Conventional cotton crops use more than 25% of all the insecticides in the world and 12% of all the pesticides while growing on only 2.5 % of cultivated lands in the world. Organic cotton uses untreated seeds that are never genetically modified whil e conventional cotton uses genetically modified seeds, hurting the crops dirty over time. Organic Cotton plants stay strong through crop rotation and retain water efficiently due to increased organic matter in the soil. Conventional cotton plants use man-made fertilizers. Organic Cotton fields use seasonal freezes and water management for defoliation. Conventional cotton does this through the use of toxic chemicals. Weeds are physically removed by hand hoeing and cultivation.Farmers use beneficial insects and trap crops to control pests. Conventional cotton uses a toxic aerial spraying technique. 2. 6. 3 move Plastic into fashion 1. The bendables are sorted according to colour and SNV plastics. 2. Next, the plastic goes through a sterilisation process. Then, it is dried and crushed into chips. Next, liquefaction occurs under high temperatures, as a mixture of the recycled chips and some new plastic from petroleum derivatives are melted together to form a smooth, syrup-like mat erial. 3. The first threads are form when the liquefied material is forced through holes and exposed to air.The hardened threads, called tow, then go through a fortissimoening process. 4. The drawing process strengthens the molecular bonds of the tow the tow is pulled to double their size and then shrunken. 5. The threads then go through a dryer where they develop a woolly texture. The texture is inspected for strength and thickness, and then spun into a finer yarn that is then ready to be dyed and knit into fabric. 14 2. 7 147 Million Orphans Profits from 147 Million Orphans are directed to the 147 Million Orphans Foundation, where they are given to whop+ 1 Projects and feeding programs.The 147 Million Orphans Foundation was created to impact the lives of children through the provision of food, water, and music. They invest directly in projects that help provide these basic needs to those who desperately need it, and most of their projects occur in Haiti, Honduras, and Uganda. A s with any good foundation you must lay one brick at a time. Whether that is a medical checkup clinic in Haiti, homes in Honduras, Water Wells in Sudan, or a store house full of food for Uganda, they want to show the love of Christ. The rebuilding of the wall in Nehemiah was accomplished by people just doing their part and helping others to do theirs.The Love+ 1 projects are steps in rebuilding, and they would love for us to be a part of the rebuilding. 2. 7. 1 During 2012 and 2013, the Love+ 1 Projects Included ? ? ? ? ? ? ? ? ? ? ? ? ? ? Provided funding for over 100,000 meals for children in Uganda, Haiti, and Honduras Helped to build clean water wells in Sudan and Honduras Provided funding for HIV education and medicine in Uganda and Haiti Provided funding for a vehicle, appliances and kitchen construction for an orphanage in Haiti Funded the construction costs of 27 homes in Mt. Olivos, Honduras for displaced families.These 2 bedroom, concrete homes with running water are allo wing families to remain intact and raise their children in a healthy environment. They are building a strong community, including a school and a weekly idolise service. Provided over 150 cans of formula to an infant feeding nutrition program in Haiti Raised $200,000 of the $250,000 needed for construction of the Love+ 1 Medical Centre in Gressier, Haiti where there are currently no medical or dental facilities available to the 35,000 residents. This centre will include a doctors office with a pharmacy, a dental office, an urgent care clinic, and an operating room.This clinic will be rigid on land adjoining a school that currently serves over 400 children. Raising the final examination $50,000 and beginning construction of the Love+ 1 Medical Centre in Haiti a 5,000 square foot adeptness with medical and dental facilities for a community of 35,000 people with no medical care. The medical facility is expected to open in October 2013 with ongoing funding needs for supplies and eq uipment. Construction of a tilapia pond for the community of Mt. Olivos, Honduras. Completion of the construction of all homes in Mt. Olivos, Honduras.Formula for an infant feeding and nutrition program in Haiti consentaneous food and medicine to children in Uganda, Haiti, and Honduras Bedding and supply needs for an orphanage in Uganda Food to children in Tennessee through a weekly backpack program 15 2. 8 I Am A Star I AM A STAR is built on a solid foundation of trust and collaboration. It is rooted in the Somali diaspora communities leadership, and it makes room for the solidarity and creativity of motivated people everywhere. Together, theyre providing accompaniment in Somalia, and shining a light on a culture of poets, artists, mothers and fathers, children, innovators, farmers, businesspeople.Each one, a star in his or her own right. Perched on the very tip of the Horn of Africa, Somalia has suffered two decades of hardship, violence and displacement. Its estimated that 25% of the countrys population have fled their homes, traveling to Kenya and Ethiopia or to other parts of Somalia. Since the summer of 2011, the country has faced a crippling food crisis. Between 50,000 to 100,000 Somalis have died as a result. US Secretary of State, Hillary Rodham Clinton called it the most unspeakable humanitarian emergency in the world today-and the worst East Africa has seen in decades. Thanks to the spirit and efforts of the worldwide Somali Diaspora and other compassionate individuals, organizations and governments, relief is getting to people who need it. Donors have looked past the negative imagery of Somalia in the media and sent their support. That support has saved the lives of mothers and fathers, children, poets, artists, innovators, farmers, businesspeople, human beings. But there is still so much that needs to be done in Somalia. The famine has ended, but 1 in 5 Somali children are still malnourished. 2. 5 million people are still dependent on food aid in order to survive.It will take an investment of time and great effort to shake off the legacy of 20 years of war and unrest in Somalia. The country has the worlds net rates of school enrolment, and experts estimate that 18% of children born in Somalia will not live to age 5. 2. 8. 1 With Support from ? ? ? ? ? ? ? ? ? ? KNAAN 4Real IDEO Pivotal Labs Heroku Music for Relief Mataano Chef Roble Co. Faarrow Mosaic 16 2. 9 Soles 4 Souls Soles4Souls is a global not-for-profit institution dedicated to fighting the devastating impact and perpetuation of poverty.The organization advances its anti-poverty mission by collecting new and used shoes and clothes from individuals, schools, faith-based institutions, civic organizations and corporate partners, then distributing those shoes and clothes both via direct donations to people in need and by provisioning qualified micro-enterprise programs designed to create jobs in poor and disadvantaged communities. Based in Nashville, Tennessee, Sol es4Souls is committed to the highest standards of operating and governance, and holds a four-star rating with munificence Navigator.Founded in 2004, Soles4Souls is a global not-for-profit institution dedicated to fighting the devastating impact and perpetuation of poverty through the distribution of shoes and clothing. Soles4Souls distributes shoes and clothing in two ways. Most new items unruffled primarily from corporations and retailers are given directly to people in need, both in the U. S. and overseas. The organization has relationships with several(prenominal) of the worlds leading apparel brands, which provides Soles4Souls with new but non-marketable overstocks, returns, discontinued models and other shoes or clothing items.At the same time, Soles4Souls receives millions of articles of used shoes and clothing that have been collected by individuals, schools, faith-based institutions, civic organizations and corporate partners. After sorting items in its national warehouse system, Soles4Souls typically sells the used shoes and clothing, as well as some new items allocated by manufacturers, to carefully selected micro-enterprise organizations. These both private and non-profit companies are promise to provide shipping, financing, inventory, training and other support to ultrasmall businesses in countrieslike Haiti where there are virtually no jobs to acquire personal income. Through the collection and sale of used (and new) clothing and shoes, Soles4Souls helps create self-sustaining jobs that generate desperately needed revenues throughout those communities. The sale of footwear and apparel to support micro-jobs also provides the majority of funding to sustain Soles4Souls operations and further expand its donations of new shoes and clothing. 17 2. 10 victuals FEED Projects mission is to create good products that help FEED the world. They do this through the sale of FEED bags, be

Tribal Women in Chipko Movement Essay Example for Free

tribal Wo workforce in Chipko Move workforcet EssayThe women who participated in the Chipko meetings, processions and some other programmes have become aw are of their potentialities and are outright demanding a share in the decision-making process at the community level. Apart from Reni, the events at Dongri Paintoli resolution indicated a new development in the travail. On 9th February, 1980 the women of Dongri Paintoli turned out in large numbers, held a Chipko inference and prevented any tree-felling. Nine days later, the Government ordered the forest-felling in that area stopped, and deep down a month a ban on any further cutting was effected. Subsequently, women leaders in the village were defamed and asked non to attend further meetings. The women in Reni took deportion barely because there were no men in the village around to do so. Their action was to ask the tree-fellers to wait until their men returned so that some discussions could take mystify amongst the two sides (of men) as equals. Women took charge of the scene only in the absence of men, but at one time they did take charge, they succeeded. In Dongri Paintoli, by contrast, rather than merely taking a decision in the absence of men, the women stood up against decisions make by their own men.Although they faced opposition from men, they held to their conviction. This certainly marked a major(ip) step forward in terms of womens mapping in the Chipko achievement. In Gopeshwar, women have directly formed a cooperative of their own, the Mahila Mangal, to ensure protection of the forest around the town. Its work is carried out regularly by watchwomen, who receive regular wages. Under this supervision, the extraction of forest produce for daily necessities is accomplished in a regular manner, so as not to harm the trees. Women or men violating these rules are fined, and these fines are deposited in a common fund.Those who do not obey the rules face the punishment of having their tools confiscated. It can only be said that the cases of Reni and Dongri Paintoli and the organization of women into the Mahila Mangal at Gopeshwar are indicative of the latent potentialities in the organization and militarisation of resources by women whose consciousness has been raised. Womens society in Chipko apparent movement, however limited in numbers or in its impact on the general way of life, has implications for possible changes in gender relationships in the Garhwali tribal society.Since tribal women are the gatherers of send away, fodder and water, it is they who feel the first impact of soil erosion. Women had repeatedly challenged administrators and politicians with their slogans Planning without fodder, fuel and water is one-eyed planning. Their struggle against in arbitrator brought them into direct confrontation with the men. Gaura Devi, the famous leader, had to tolerate continuous harassment. commencement the contractor tried to bribe her into letting his me n enter the forest. When she refused this offer, the forest department personnel jeopardize to call the police and give her.The contractor in league with some villagers composed folk songs describing the arrest of Gaura Devi and her torture in jail. Chipko women activists are being accused of getting the villagers blacklisted. The men said that since the villages were blacklisted due to the sort of women, the young men, most of whom were in the army, would not be given employment anywhere, and the villages would not be supplied with intrinsic commodities like salt and kerosene. Also the villages would be deprived of a motor road, electricity, hospital.The women activists are being made the villains of the piece and rumor is being used as a weapon to isolate them. Everyday the men returned home and flinged accusations at the women. This constant harassment within the family caused the women immense mental agony. tally to Gayatri Devi, the success of the Chipko movement demonstra tes the intellectual superiority of the women over the men in the village. In 1980s, the Chipko movement subsided, with only a underage section associated with Bahuguna continuing to protest against the construction of the Tehri dam.However, part of Chipko critique thinks that government policy in the Uttar Pradesh hills was deadened to the regions ecologic and social specificity and was driven by the concern to maximize revenues which were appropriated by a bureaucracy based in the plains, formed the core of a movement for regional autonomy. 4 This movement for a separate state raged through and throughout the 1980s and 1990s and was marked by a serial publication of public protest rallies and demonstrations, some of which were violently suppressed by the state (most notably the brutal enchant on women protestors at Muzaffarnagar in 1994).The state of Uttaranchal was finally carved out of the hill districts of Uttar Pradesh in 2000. The Chipko movement inspired Vandana Shiva fo r the development of a new theory called as Ecofeminism which specifically explains the link amongst the women and ecology which were in great demand in the market. To be clearer, Vandana Shivas Eco libber Movement brought imperialism engrave in the colonial practices, into the centre of the Environmentalist debate. Vandana Shivas narratives of Chipko centre on women.She draws the village women of Garhwal into her narratives by binding them to Himalayan forests and nature, not because they are their birthright but through the feminine principle which exists in both Women and Nature. She has presented the village women of Garhwal as exploited by colonialism and threatened by modernization and economic development. Chipko is, for Shiva, a womens ecology movement, a resurgence of womens power. Chipko women were in against of exploiting forest for timber because they valued forests for providing their aboveboard subsistence they did not care for economic gain.Forests, for them, provi de soil, water and pure air. In 1977, she states, the two paradigms of forestry, one life-destroying (commerce-oriented and masculine) and the other life-enhancing (subsistence-oriented and embodying the feminine principle), clashed, following which Chipko became explicitly an ecological and feminist movement. Shiva asserts that Chipko women are against development, modernization, and economic rationality. According to her, they expect nothing from so called development or from the money economy.They only wanted to preserve their sovereign control over their subsistence base, their common property resources the land, water, forests, and hills. Chipko movement is thus very much a feminist movement. It not only has brought forth in a dramatic manner greatly increased apprehension of the divergent interests of local anaesthetic communities and state bureaucracies in the management of local resources it is now finding that the interests of men and women within the same community can differ greatly. As long as the Chipko movement remains spiritualist to this learning process, it is bound to grow in strength.Ramchandra Guha is widely regarded as one of Indias leading environmental historians. In his well known book5 he argues that while Chipko may have involved women, adopted Gandhian non-violent strategies, and raised popular awareness towards environmental problems in the Himalayas, it is neither an environmental, nor Gandhian, nor feminist movement. He holds that, in Uttarakhand the meshing of women in popular movements dates from the anti alcohol agitations led by Sarvodaya workers in the 1960s.However, despite the important role played by women, it would be simplistic to characterize Chipko as a feminist movement. In several(prenominal) instances, especially the early mobilizations at Mandal and at Phata, it was men who took the initiative in protecting forests. Women came to the fore in Reni, when in the contrived absence of men folk they unexpectedly came forward to thwart forest felling. In other agitations, such as Badyargarh men, women, children have all participated equally. Dongri-Paintoli is the only instance of an overt conflict between men and women over the management and control of forest resources.As such, even at level of participation Chipko can hardly be said to constitute a womens movement. Undoubtedly, the hill women have traditionally borne an extraordinarily high share of family labour and their participation in Chipko may be read as an outcome of the increasing difficulty with which these tasks have been accomplished in the deteriorating environment. Interestingly, Chandi Prasad Bhatt does believe that women are capable of acting a more dynamic role than the men who, in the face of growing commercialization, are capable to lose sight of the long-term interests of the village economy.On the other hand, it has been suggested that which they are the beasts of burden as viewed through the prism of an outside observe r, hill women are in fact aware that they are the repository of local tradition. In the orbit of the household women often take decisions which are rarely challenged by the men. In the act of embracing the trees, therefore, they are acting not merely as women but as bearers of continuity with the ancient in a community threatened with fragmentation. Chipko movement as a constructive resistance to ecological struggle is played out in Nina Sibals Yatra The Journey.The protagonist, Krishna Kaur, embarks on a pilgrimage for environmental justice that takes her through the area where the Chipko movement is active there she received the secret of angwaltha from the Chipko women, their spirit of love compass her as she walked through the Deva Bhumi of Uttarakhand and her padyatra. The refreshful begins with Krishnas return to India from an activist-business trip to London her short visit had been reclaimable in terms of the contact she had made in the Forestry Commission and an interna tional environmental foundation has commit funds for an important river project in the Garhwal hills.But environmental concerns are rarely mentioned by the author. The novel foregrounds gender issues in the Chipko movement. It says After all, at its heart, the Chipko Movement is very feminist. It consists essentially of a string of unprompted confrontations triggered and managed by women of the region, in which none of the so-called leaders were present. In some cases they were struggling against their own men who saw their immediate economic interests tied up with the decisions of the district administration..